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Trademarks


A1pha

The company's origins date back to 1934 as Anglo Alpha Cement. Over the years, leading up to 1996 the company had built an infrastructure of cement manufacture, products and services in Southern Africa with 2,000 staff and almost 1,000 contractors, cement production of 4 million tons from 6 production facilities and 9 distributed depots. Trademark Design's strategy was to create dynamic and flexible brand architecture to communicate the company's vision of values and design flexible nomenclature and applications systems for: A1pha = word mark, A1 = brand mark, A. = trade mark. This unique...
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Barloworld Leading brands

The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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Sasol

Pieter Cox, Chief Executive Officer and Deputy Chairman, Sasol Group Worldwide. "The uniqueness and visual appeal of the new identity will ensure that Sasol stands proud in the company of other global leaders." Trademark Design created the new Sasol identity and compliance application system. The Company's group structure is symbolised as hydrocarbon molecules orbiting the core electron, and each reflecting as part of the whole. Intellectual capital was retained in the blue tones traditionally associated with Sasol. The new identity expresses the promise of...
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De Beers

A family of companies that dominate the diamond world dates back to 1888 and is embellished with countless stories of pioneers, discovery, entrepreneurs, romance and tradition. Trademark Design created the collateral material to establish global compliance. 3D signage and digital applications, company literature and promotional collateral material employ the engraved logotype developed from the original bespoke letterforms of the company's historic signature. 2D signs and print reproduction for stationery and forms apply a line conversion of the logotype.
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De Beers Venetia Mine

Venetia is an open pit mine and South Africa's largest producer of diamonds, contributing 40% of the country's annual production. The mine is in Limpopo Province in the northeast corner of South Africa. De Beers sought to identify the mine with a contemporary representation of the Lion of Venice. Trademark's graphic interpretation is symbolic and has taken into account the need to retain recognition and detail when reproduced in small sizes and when used in the extremely dusty and industrial environments. The Venetia trademark is reproduced in black to avoid discolouration in the dark grey...
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GlaxoSmithKline

John M Clarke, President Worldwide, GlaxoSmithKline Consumer Healthcare has worked with Trademark Design for more than 25 years. "The relationship has been an enduring one, in countries including South Africa, the UK, the US and Canada. The design work and its Global application have always been of world-class standard and bought excellent results in the market place." The Future group, created to bring the GSK Healthcare world closer together. The new Healthcare Future group has been formed to apply the known success factors of the existing GSK Healthcare...
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Sony Ericsson

Andreas Holfve, Sony Ericsson Mobile Communications, London. "Trademark Design provides a successful brand management system for our markets throughout the world allowing the corporation to push and pull information for campaign development. I would highly recommend Trademark Design for any brand and campaign development." Mobile communications equipment giant Sony Ericsson appointed Trademark Design to refine the reproduction qualities of the original Japanese design. Trademark made subtle refinements that radically improved the reproduction quality to include a...
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Anglo American

Anglo American is one of the world's largest mining companies, focusing on platinum group metals, diamonds, copper, nickel, iron ore, metallurgical and thermal coal. Anglo American operate in Africa, Europe, South and North America, Australia and Asia. Having had their brand identity developed by a British design group, Anglo American commissioned Trademark Design to develop several aspects of their identity some of which are the corporate signage for both interior and exterior.
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ART

ART (Automated Reprographic Technologies) is the holding company for a group of companies and owns the international patents and intellectual properties " method of creating a visual design". This world first has been a breakthrough and allows unskilled persons to create designs and artwork within minutes at a fraction of conventional costs. The software is constantly being advanced.
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D'nA - Automates Advertising

Corporations seek to maintain control of their brands at every point of contact with consumers and accelerate the rollout of advertising campaigns, while reducing escalating costs... D'nA is everything you have ever wanted, all in one place. The virtual agency is the self-service advertising and branding gateway to Manage, Create, Send and Publish Ads, Collateral, Packaging and Electronic Media...
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Nedbank Wealth

Most major banks do not promote any significant point of difference to their customers, Nedbank Wealth sought to explore the opportunities to do just that and asked Trademark Design to "find another path". Trademark Design's strategy was to develop a visual point of difference from the parent brand, one that is "a reflection of who the target audience is."
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The Cold Chain

Trademark's strategy and design for the Cold Chain's identity and application system has won best design for Graphis Corporate Identity Annual publication and a Gold Clio statue in New York. The Cold Chain is a leading frozen food distributor from point of capture to point of sale. The project dealt with every aspect of the corporation's identity, from name creation to the modular symbol configuration and every application. There are 6 penguins, all in different poses, the user may select any 3 to make up a group or even chose 3 of the same penguins. The brand has proven to be outstandingly...
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BankFin

In 1992, Absa acquired the entire shareholding of the Bankcorp Group which included Trust Bank, Senbank and BankFin. BankFin was created as the financing arm of the group. Trademark's solution to identify BankFin as an integral part of the group was to symbolise the balance and equality in the group. 3 squares balancing in perfect harmony illustrated this concept. The identity was rolled out across all their national branches which included signs, interiors, stationery and advertising.
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Mercedes-Benz

Mercedes-Benz entered an agreement to assemble and provide show room facilities for Honda vehicles in South Africa. Surprisingly Stuttgart did not have any branding guidelines to provide. Trademark Design was appointed to create the first corporate and dealer identity scheme. A great deal of importance was placed on avoiding any "brand transfer" from Mercedes-Benz to Honda and visa-versa. Clive Gay designed the first ever geometric construction grid of the Mercedes-Benz tri-star. The project and roll-out was completed in 24 months including all 40 dealerships, plant and administration...
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Daimler Benz Aerospace

The World of Daimler Benz Aerospace, minimalist in style, this book designed for Daimler-Benz Aerospace contained their state of the art technology. The format was purposely kept simple as not to distract from the technological content of the photography and explanations of their forward thinking. A flexible grid allowed the imagery to be presented in its most beneficial proportion and cropping. The book showcased the work that lead up to their development and management contribution to the conclusion of the airbus A380.
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Longbeach Kommetjie

A small village in the Southern Cape peninsula is being threatened with unsustainable development and may alter "the sense of place". Trademark Design undertook to assist with creating a positive and sustainable identity for the village. After conducting a concept survey via email, the villagers agreed unanimously that the lighthouse wass the most recognizable icon. This set the subject of the design requirement. Metaphorically speaking, a lighthouse is a beacon of direction and hope although lighthouses have been used many times for various identities throughout the world.
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2012 London Olympic bid

The Nine cities submitted bids to host the 2012 Summer Olympics. The Committee shortlisted five, London, Madrid, Moscow, New York City and Paris - from which London eventually prevailed; it will become the first city to host the Olympic Games for a third time. The bidding process for the 2012 Olympics was considered one of the most hotly contested in the history of the IOC. Trademark Design pitched against over 100 design companies from the United Kingdom. We chose to adopt the concept and style of the underground as it was the first underground in the world and will be an integral part of...
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BMW Australia

1975: BMW establishes BMW South Africa. The South African plant is the first to be established outside Germany. 1999: BMW South Africa introduces a second shift and embarks on an export programme that will see some 170 cars produced per day and thousands of South African-manufactured BMW 3 Series vehicles being shipped to markets in Europe, Australasia, South America, North America, the Asia/Pacific rim and the Far East including Japan. Trademark Design is commissioned to design the trademark to launch the 3 Series in Australia. Typically we created a simplistic kangaroo jumping over the...
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Barclays Asset Management

Barclays Asset Management sought to identify themselves as a sub-brand to the Barclays banner. The majority of clientele rarely visited their central city office, however when they did, our client wanted a distinguished look and feel. Trademark Design created a discreet trademark of a Doric column to instil confidence and solidarity. The office reception area has been decorated in a conservative style with the trademark fabricated in brass to add a golden richness to the area. Stationery and print identity rendered in simplified gold.
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BMW South Africa

This symbolic pictograph is designed to provide a clear communication of horse and rider on a grassy playing field. The simplicity of positive and negative spaces in the design structure allows excellent reproduction in virtually any medium. The BMW International Polo Series, against a touring international team, is played in August each year. The first Test (always on a Sunday) is played at Shongweni, near Durban and the second Test, played a week later, is moving from the Inanda Club, to the spacious Waterfall Polo Park in Sunninghill, Johannesburg.
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Liberty

Liberty is a progressive wealth management group, which for more than fifty years has delivered long-term solutions that assist customers to achieve financial stability in their chosen lifestyles and throughout their life cycles. The origin of the torch trademark is that of New York's Liberty statue. Trademark design was commissioned to create a strategy and design a device to be more approachable and offer customers flexible choices and confidence to make the right choices no matter what their stage of life. The flame was simplified and a stylised protective shield added with multiple...
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SmithKline Beecham

Following the merger of SmithKline and Beecham and the launch of the new corporate identity, Trademark Design was called to an extraordinary meeting. The corporation's CEO asked if Trademark Design had any innovative method of rolling-out the new identity to 27,000 SKUs around the world. Coincidently, we had recently patented our unique D'nA brand automation and reprographic technology. Although still in beta format, Trademark Design successfully completed the project within the specified period. This success has lead D'nA to be the leading Automated Reprographic Technology in the world today.
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sappi

The origin of the sappi identity "grew" from the symbolic pine tree and the visually different lowercase logotype. Later the symbol was removed to avoid any association with other lumber compaies. The acronym of the South African Paper and Pulp Industry, sappi, was registered as company in 1936. Followed in 1937 by the construction of the first mill in South Africa named Enstra. Now a global company focused on providing chemical cellulose, paper-pulp and paper based solutions to its direct and indirect customer base across more than 100 countries with 14,900 employees.
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Parts Incorporated

The Midas group via Parts Incorporated Africa sells branded, guaranteed, quality parts at competitive prices to its nationwide preferred customer base. Regional business units facilitate adherence to service standards throughout the country and ensure a close understanding of customer needs. Trademark Design consulted with the Midas group for many years and was commissioned to provide a strategy for a new company in the group that would sell the branded parts. Trademark Design's strategy was to name the company Parts Incorporated and develop a trademark that was composed of "parts" as...
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BOB

Barclays Omni Bank (BOB) The card and Atm division of Barclays had for a long period been trading with the Barclays trademark that was left over from the Anglo American acquisition of Barclays in South Africa which was renamed First National Bank (FNB). FNB commissioned Trademark Design to submit schematic opportunities/solutions that would solve the identity issues. We proposed that the name BOB be retained in conjunction with a new identity that separates it from Barclays. The device represents an electronic pulse running through the "O" of BOB.
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BOB T

Barclays Omni Bank (BOB) briefed Trademark Design to provide strategy, design development and to assist in final production of a product aimed at the teen market. The solution that proved to be an outstanding success was the creation of a radically different card to what had been produced before. We sourced an luminous transparent yellow acrylic sheet to match the colouration of the BOB trademark that could be printed on both sides with positive and negative graphics. The graphics are dominated by a large "T" and a multicolour finger print plus lesser important technology symbols.
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Federal Mogul

At the turn of the century, Federal Mogul being the largest automotive parts manufacturer in the world, based in Detroit Michigan commissioned Trademark Design to create a retail identity. Trademark Design identified a unique opportunity to capitalise on their extraordinary palletising capability. This resulted in the architectural design of a modular prefabricated retail store that could be shipped anywhere in the world. Every component from foundations, floor panels, walls, ceilings, roofs, computer, electrical and water reticulation, to air conditioning, merchandising, offices and...
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Ethos

"With our unique approach to investment opportunities that were previously unavailable or not considered, Ethos brings a distinct service to private equity investment". To communicate a distinct differentiation within a competitive market Trademark Design has harnessed the visual association to the name. Ethos expresses the core characteristics of how the company approaches businesses, and the service that is provided. To convey this Ethos we have selected the purest and most precious metals, Gold and Platinum. The purity of design captures the spirit of quality. Ethos is respected and...
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Calibrè Fashion

The chain of Edgars stores launched a range of fashionable menswear in the 90's. The styling changed over time from conservative to very masculine. Edgars wanted to signal this change and commissioned Trademark Design to provide a strategy and design solution as research showed men would associate Calibrè as conservative while the target group were wanting a more masculine trend. Our proposal was to incorporate the recognised male symbol with the name, this was first thought of as risky, however after preliminary research it proved positive. Edgars were delighted with the result.
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Charter Life Assurance

Charter Life Assurance was a pioneer in offering alternate life assurance products, their brief was to create an identity that communicated both the sense of establishment and future thinking. The original corporation was established from the merged products of satellite companies. The trademark is symbolic of an official or legal paper seal and the white dove of peace which when, reproduced in the bottom right side of applications created the status of officialdom.
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Colours

Colours is a reprographics company specialising in colour separations. Their expertise gave them the reputation of being able to match any colour that a project required. The rainbow coloured chameleon is highly visible on the company's many delivery motorcycles that buzz around the city streets. The company views the chameleon more as a mascot than a trademark and often refers to it as such. The artwork of the chameleon is an example of their work as the illustration is created in black line work while the rainbow colours change on every application of print and vehicle signs.
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Edgars

Edgars department stores is the leading retailer of clothing, footwear, textiles and accessories in Southern Africa. It is an international tradition for stores of this caliber to promote the holiday season with a festive theme. Trademark Design's strategy was to promote the feeling of generosity by creating a visual endorsement to the positioning promise of "Christmas a time for giving". The design solution was applied to all window displays, carry bags, point of sale collateral and adverting over a 6 week period.
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Halley's Comet

Sun City, Sun International's resort in South Africa's North West province recognised the opportunity to promote the viewing from their location as the night sky's are exceptionally clear. This trademark was created exclusively for the promotion, a symbol of its appearance. Visible from Earth every 75-76 years Halley's Comet is the only short-period comet that is clearly visible to the naked eye from earth, and thus the only naked-eye comet that might appear twice in a human lifetime. Halley's returns to the inner solar system have been observed and recorded by astronomers since at least 240...
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Home Finders

The Home Finders are both real estate agents and a construction company. The operation assists clients to locate and purchase property then prepares plans and builds the home. Trademark Design focused on the construction aspect of the service as the client kept repeating the phase "it's all about bricks and mortar". A novel idea was building the trademark with real bricks and mortar to give a three dimension sign. Other promotional ideas included three dimensional key rings made of Lego blocks. The Home Finders sponsored the local ice hockey team, the hockey jerseys were designed to have a...
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idea ®

Industrial Design Entrepreneurs Association, is just an idea. This was a proposal on the part of Trademark Design to assist the industrial designers of South African build the association to create, communicate and collaborate. If there is any organisation or person wishing to take this idea forward for greater good of good design, please contact Trademark Design.
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Security Life Association

Our Client was conscious of the large quantity of various administration forms in the life assurance industry and requested an identity that would be economic to reproduce. With this in mind Trademark Design set out to create a memorable yet simple design that could be printed in a single colour. After concluding our research it became apparent the ultimate solution was to create the identity in black and white. This maintained the same identity whether the forms where lithographically printed of simply photocopied.
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Sishen Mine

The mine has been operating since 1947. Ore is processed from in a single pit in two beneficiating facilities, with a lump-to-fine-ore ratio of 60:40, compared with 30:70 globally. Sishen mine is Kumba's flagship operation and one of the seven largest open-pit mines in the world. It operates around the clock, twelve months a year, and in 2010 produced 41.3 million tons of iron ore. Sishen is situated in the wild bush lands of Southern Africa and nearby is inhabited by massive herds of Oryx.
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('leib°l)

A creative and style conscious client's worldly travels took them to interesting cosmopolitan and remote locations. This formed the basis for them to market objet d'art. Trademark Design's strategy was to package the company to look as if every artefact was a gift. This was achieved by the label becoming the trademark and the positioning promise endorsing the adventure and mystic of every item sold. Vivid, primary colours contrasted with artefacts, giving the item attention to jump out at you.
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Longbeach Rocks

On the Longbeach south of Cape Town just where it meets the Rocks, Clive Gay and Anne McDonald have built a design office above their home. In true minimalist style, it is so cool they have named it Longbeach Rocks. The simple pitched roof building with a musical Quaver note emanating from it provides the pure communication of Longbeach Rocks.
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Mazda

The introduction of the Mazda brand in South Africa was via the Sigma Motor Corporation. Sigma, an identity created by our principal for the acquisition of the Chrysler Corporation by Anglo American. The design guidelines created in this publication were a world first for the Japanese manufacturer. The only graphics that existed was the reproduction artwork for the Mazda logotype. The guidelines consisted of every aspect necessary to implement a retail and advertising presence, for the logotype construction grid to dealer signs, vehicle signs, literature, product brochures, advertising and...
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Motolek

Motolek is an abridged name for motor electricians (auto electricians). The company started as one of the first franchised independent motor service organisations not affiliated with a automotive manufacture. This franchisee design guideline publication provided a complete guide to remote national dealers to build the retail facility compliant to the specific requirements of the franchisor. The identity design comprised of the trademark that is representative of a directional road sign. This concept is continued throughout all the brand applications.
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Namibia Bank Coins

During the planning phase of the introduction of a new national currency replacing the South African rand, the newly founded Bank of Namibia minted a proof series of coins denominated in dollars and cents as well as in marks, for the consideration of the Namibian Ministry of Finance. The decision then fell in favour of the name 'dollar' for the new currency. Clive Gay and Koos le Grange past members of the Blue Sky group, partnered to form the design and management team to develop the Namibian Coin designs. The range of coin designs included the following themes to echo the Bank Notes concept...
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Namibia Bank Notes

Clive Gay and Koos le Grange past members of the Blue Sky group, partnered to form the design and management team to develop the Namibian Bank note designs. Kaptein Hendrik Witbooi' (1830-1905) portrait and the parliament building in Windhoek were pre-requirements to be the prominent features on the front of the notes. The reverse sides featured: 10 Dollars - Springbok, 20 Dollars - Red Hartebeest, 50 Dollars - Kudu, 100 Dollars - Oryx, 10 Dollars - Roan Antelope. Security featues included BON see-through logo. Green-to-gold OVI diamond with latent image. A watermark of Capt. Hendrik Witbooi...
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South African Reserve Bank

Early 1988, the Governor of the SA Reserve Bank, Hendrik de Kock commissioned a group of South African designers who became known as "Blue Sky", to design new bank notes for the country. The group comprised C Gay, K le Grange, E de Jong, and C Webb. The Brief was to remove any reference to SA's colonial past. Blue Sky researched bank notes from around the world to establish superior security features and to create new security features. The initial design proposals were dismisses as being "to modern". The second designs were approved immediately and development of the final security...
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2004 Olympic Bid

The Olympic Games is the biggest international sporting and cultural event in the world. Cape Town's Bid had reached the final shortlist of bidding cities. This is a remarkable achievement, given South Africa's recent transformation; its social and economic characteristics; the fact that the Bid, unlike the other four cities on the shortlist, was largely sponsored by the private sector; and the stringent requirements set by the International Olympic Committee. Trademark Design contributed a series of over 50 pictograms and event signs designed for the City of Cape Town's Olympic Bid. As...
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Telkom

With the introduction of broadband, Telkom commissioned Trademark Design to brand their broadband product. Telkom were to offer greater bandwidth at lower prices to capture the majority of the market. With this in mind the proposition was to sell speed and can be communicated with the use of African speed icon, the Cheetah. Although Cheetah's have been used, with Telkom's budget plus the green communication line below the logotype it would soon become their property. The execution would be a line art version to ensure perfect reproduction. All applications were considered from electronic to...
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H2°

Edgards department stores is the leading retailer of clothing, footwear, textiles and accessories in Southern Africa. Customer service deliverables is a merchandise offering that provides a dominant assortment of trendy and fashionable product that represents clear value in terms of both quality and price. H2° is a range of fashionable beach and swimwear tailored to attract a younger jet-set market of the late 80's. The trademark is simply a splash of blue, aqua coloured water... H2°.
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Zero

During 2001 Trademark Design initiated a speculative strategy to engage with a global soft drink brand to launch a Zero calorie drink. The concept was born from experience, research and being aware of how health conscious the world had become. Yet there was no major brand claiming and naming their band or variant - Zero. Design had progressed to initial schematics on a revolutionary health platform and was informally presented to 2 global corporations.
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Vamp

Trademark Design was approached to consider a name and trademark for a small project consultancy adding value to medical products and practices. We decided on the name Vamp as it is an acronym for 'Value Added Medical Products'. By creating a medical cross device with 'building blocks that fit perfectly in place, the mark literally communicates the method'. The device was created with an animation in mind, by sliding the cubes in together from 6 different directions.
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Air Mauritius

Air Mauritius, is the flag carrier of Mauritius. Red celebrates independence. Blue is symbolic of the Indian Ocean. Yellow expresses hope for a bright future. Green represents agriculture and vegetation. Trademark Design's strategy is to make the journey to this paradise isle part of the experience of a bright, light, fun holiday mode, without losing the sense of security. This is achieved by flying the colours of the flag across each different application. Illustrated here is the fuselage and tail plane application shown from different aspects. The front of the fuselage carries the logotype...
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RAM

The design of the RAM branding solution is driven by Trademark's naming of the Rubber Amalgamated Manufactures. The trademark is an abstract representation of a Ram (Goat Antelope) in a charging pose. Also evident is a clockwise rotation that provides a visual associated with retail automobile industry it services. The company supplies thousands of different rubber automotive parts displayed in red and white cartons. The design style is applied to participating dealer store fronts, point of sale material a literature throughout Southern Africa.
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Andrews Transport

A transport group of diverse freight services approached Trademark Design to appraise their then current fleet identity. Having conducted a visual audit we presented what was a well maintained fleet, however there was little or no identity in existence. Our recommendation was to embark on a strategy to identify the fleet with an appropriate trademark design programme. The feet mainly operated on long haul routes. Trademark Design developed an abstract "A" that appears as section of a highway interchange. The application system used simple vinyl decals that could be applied by the group's...
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ARC Electrical

Automotive Reticulated Circuits is a supplier of automotive wiring harnesses manufactured for high-speed assembly lines and custom one-off requirements. Trademark Design developed the name (acronym) and the trademark. ARC's products are highly specialised and as such have a very focused communication objective. The majority of the company's exposure is in print advertising in trade magazines and newsletters sent to their existing client base.
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DevBank SA

The Development Bank of Southern Africa is one of several development finance institutions in South and Southern Africa. Its purpose is to accelerate sustainable socio-economic development by funding physical, social and economic infrastructure. The goal is to improve the quality of life of the people of the region. Trademark Design developed a strategy to brand the bank as the highlight of Southern Africa and the role it has to play across the whole of Africa. Symbolising Africa in green is the mechanism to show growth and prosperity.
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Enzio

Edgars stores launched a new range of Italian styled menswear. The distinctive clothing needed to be identified as Italian through the media to in-store, as the premium pricing was thought to be a marketing concern. Trademark Design developed a strategy to name and identify the brand as Italian/European. This was achieved with the salubrious name of "Enzio" (synonymous with Ferrari) and the trademark having a similarity of the Euro currency symbol.
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TSL Education

"We believe that teachers are the single most important influence on a child's education and that they need to access the very best content and resources to inspire their students. By pooling the vast knowledge, experience and creativity of teachers, and by giving them the ability to review and share the very best lesson content, we believe that the education system can be transformed for the better." Louise Rogers, CEO, TSL Education.
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AI Artificial Intelligence

Ai is more commonly know as the acronym of Artificial Intelligence. The logo illustrated here was one of many logos developed during an exploration to investigate the opportunities available of improving or changing the D'nA concept and identity. D'nA is of course design and artwork in an artificial intelligent environment. After extensive research was conducted it was concluded the D'nA is the correct branding solution for the product.
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Light House

Trademark Design proposed that the village of Kommetjie on the South Western Cape peninsular needed an identity to bind the activities of the village in their struggle to defend over development in the region. After conclusive email research it was concluded that the unique light house was an appropriate logo. The symbolic radiant logo is in fact indeed similar to the international nautical mapping symbol for a Light house. With minor modification the logo was unique. The final decision was to the selection of the more abstract "Light house man" as featured as the Longbeach logo.
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DB Development Bank of Africa

The marketing management of the Development Bank of Africa commission Trademark design to investigate diverse approaches to a well needed identity. This option was developed as a staring point to communicate the in non-linguistic term the continental reach of its services. A simple solution of employing a stylistic form representing the continent with the acronym DB was chosen as one of the candidates for research.
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Triax Modular structural building system

Triax is a single cast aluminium, triangulated interlocking building system design by Tristan Mellon. The versatility of application is extensive, from communication masks to bridges for civil engineering to military installations. Trademark Design created the Triax logo from a simple combination of 3 "T" forms that allude to the combination of multiple units of the same moulding. The system has been adopted by large organisations such as the Sumitomo Corporation.
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Incity Property Development

Incity is a property development corporation that focuses its business on tall and high raise buildings. From property sourcing, planning, gaining development rights to selling on to construction and investment organisations. Trademark Design developed this unique logo that is constructed from 9 upwardly pointing growth arrows which similtainiously depict the shadows of 9 high raise buildings. The logo has often been applied in different and multiple colours to signal a colour coding system. This is applied within a city to ensure material deliveries are delivered to the correct development...
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Origins of Identity

Trademark Design has assisted business and students alike to understand and recognise the value and importance of identity. Both on an individual and personal level, identity plays an important role in achieving goals. It often makes the difference between success and failure. For the lectures to be successful Trademark Design believes it is important to understand the origins and development into the 21 century.
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Primedia

Primedia's advertising businesses of which there are over 40 brands are located principally in South Africa. This broad base of assets, which includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, spans both the traditional and non-traditional media sectors. Trademark Design was approached by a third party agent with a brief from client requesting the development of an umbrella identity for the group. The solution was of spanning the brand name under the stars projected both the connotation of spanning the region and a 5 star quality mark in...
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Architect Gerrie van Tonder

The architectural practice worked in collaboration with Trademark Design on the preliminary planning of the live/work office of Trademark Design on Longbeach Cape Town. Trademark Design recommended the practice consider employing an identity system to establish a recognisable presence in the Southern Peninsular region. The logo design was baced on different line weights to represent an architectural drawing of the character "G" in association with classic forms such as the "Golden Mean" proportion.
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CreateAds.com

The pioneering software patent of ART Automated Reprographic Technologies developed a self-service portal specifically for SME's Small to Medium Enterprise. The site is named CreateAds.com, Trademark Design designed a series of pictograms to communicate the operations of: Create, Edit, Send and Publish. CreateAds.com employs the world's most advanced brand technology to dive the software from the cloud.
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Sigma Motor Corporation

Sigma Motor Corporation was formed when Anglo American acquired the company. Sigma's primary brand was Chrysler and latter took on the assembly of Mitsubishi, Colt, Peugeot and others. Trademark Design developed the logo from the ancient Greek symbol meaning "the sum of" which symbolically conveyed both the Greek and 2-way traffic. The project was fast tracked as the national dealer network had contractual deadline to re-brand from Chrysler to Sigma in less than 6 months.
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Montevetro

The Montevetro residential development occupies a site at Battersea Reach, south of the Thames and looking across to Chelsea's Cheyne Walk London. The Architect: Richard Rodgers Partnership. The primary design is that of a technically advanced yet minimalist wedge of glass. Trademark Design voluntary designed the graphic interpretation of the icon that included the wedge logo, symbolic of the building's "Mountain of Glass" form. Signage and stationery are also represented in a minimalist for as not to interfere with the primary building icon.
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Bleu de Bain Beach

Bleu de Bain Beach or "Blue Bathing Beach" is the site for a new luxury hotel development on the North West coast of Mauritius. Trademark Design was requested to develop an identity for this private hotel that will be located on the powder white beach appropriately named Bain Beach. The design proposal simulates the beautiful torques blue waters of the bay and ocean. The capital character.
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Fleet Science

Fleet Science is planned to become a leading fleet management and maintenance leasing organisation for the commercial and public sectors. They understand the business challenges and will design a fleet solution bespoke to their client's specific requirements. Fleet Science is committed to reducing costs through efficient operating knowledge. Trademark Design provided initial conceptual thinking and schematic visualisation of the primary items for the identity. The chosen concept revolved around the apex of management controlling the satellite client fleets. The amber colour was chosen for its...
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Indian Atlantic

Before the acquisition of Iscor and the eventual merger of Arcelor and Mittal Steel to form ArcelorMittal in 2006, Trademark Design was commissioned to explore the opportunities in creating a new identity inline with managements vision. As a raw material producer located between the Indian and Atlantic Oceans the name suited the brief. The application to massive and heavy duty equipment was a prime consideration. The trademark and logotype have been designed as stencils to allow large cost effective applications. When applied to print and advertising the appearance is industrial yet...
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Malvern Choir

Great Malvern Priory, nestles on the slopes of the Malvern Hills, Worcestershire, in the centre of England. It has an extensive variety of youth and musical groups, including a total of about 80 singers, juniors and adults who can be called upon to sing the weekly services, all combining forces on special occasions. We developed the trademark from the concept of the perfect Quaver note on colourful music lines symbolising the great variety of music groups that perform in the Priory. The project was a contribution Trademark Design made to the Priory in the interest of children's education in...
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Medical Research Institute

A US medical advertising agency had been commissioned to develop an adverting campaign to launch a new facility of the Medical Research Institute. Simplistically, most medical research is study and investigating causes and cures for a condition. Symbolically integrating an eye device into a medical cross gives a minimal interpretation that can be applied to just about any aspect of the institute. Not only is this trademark appropriate but elegant and economic.
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Gallo

The Gallo music company were wanting to identify their buildings, however did not want to upgrade their branding. This was an unusual request from a client. Trademark Design took the challenge. Our strategy was to decorate the buildings reception areas with high gloss, glazed ceramics. This would be seen as art and would not interfere with the company's brand. Additionally the design and colour scheme is distinctly Spanish as is the name Gallo.
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Montecasino

Montecasino's Piazza, which is slightly smaller than a rugby field and modelled on a typical Italian piazza features several restaurants where visitors can dine al fresco, and enjoy the mesmerizing musical fountain displays. The Piazza also features the SunSquare Hotel, aimed at the modern business tourist, the Montecasino Ballroom which can accommodate 400 people seated banquet style, and the spectacular Teatro at Montecasino, which opened with the legendary stage production 'The Lion King'. Trademark Design created a gold coin to symbolise the Casino which in turn was animated to show the...
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Sun International

Throughout the world, gaming has become a fashionable and acceptable form of entertainment. The Sun City Resort draws thousands of visitors each year to its four hotels including two five-star hotels; The Palace of the Lost City (which forms part of The Leading Hotels of the World) and The Cascades Hotel, the four-star Sun City Hotel, and the three-star Cabanas Hotel. Guests can also enjoy magnificent sporting and recreational facilities including two world class golf courses; The Gary Player Golf Course and the Lost City Golf Course as well as the magical Lost City water-park, The Valley...
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African Shipping

African Shipping specialised in logistics on the continent of Africa in the late 80's. Although the company did not have any vessels of their own, had set up clearing offices in most ports of call and had been operating for several years. African Shipping's brief required a simple mark, to be recognised throughout Africa and communicate movement. The trademark is an abstract interpretation of a ship's flag with an arrow head at either end to denote forward and backward trade. The immediate communication is movement.
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Virtue

Virtue is a positive Charity deemed to be morally good and valued as a foundation. Principle characteristics are promoting collective and individual contributions to better the lives of unprivileged children. We can borrow the wisdom of St. Francis of Assisi: "Where there is charity and wisdom, there is neither fear nor ignorance.
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Fifa

International Federation of Association Football, commonly known by the acronym FIFA is the international governing body of association football, futsal and beach soccer. Its membership comprises 209 national associations (the United Nations has 193 member states). Its headquarters are in Zurich, Switzerland. FIFA is responsible for the organisation of football's major international tournaments, notably the World Cup. Trademark Design proposed a trademark be created for FIFA. The concept of football as the currency of sport as it is the most viewed sport worldwide. The double sided "f" was...
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Video Sound Studios

Trademark Design was awarded the project to assist a recording studio in Johannesburg. The acronym 'VSS' provided the opportunity to transform the characters into the flow of sound waves recorded over one another. This provides a simple, instant communication of the industry and importantly a relevant point of difference to draw attention to the company identity.
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Pedro Roos - Architect

Pedro believes in design excellence and appropriate solutions that are site specific and unique, informed amongst other criteria by the client's brief, the site informants and the financial constraints of each project. He furthermore believes in the power of the diagram as a tuning fork in the iterative design process and subscribes to the thesis that the principles of good city building are equally relevant in the design of buildings as part of the larger urban tapestry. This approach has received acknowledgement in his previous practice winning five national competitions and the receipt of...
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ScreenTex

Screen printing (or serigraphy) experts at ScreenTex built a reputation for delivering first class reproductions on budget and on time. Their previous identity did not match their reputation thus ScreenTex called for tenders and Trademark Design won the project. Screen printing is a printing technique that uses a woven mesh screen to support an ink-blocking stencil. Our strategy was to design a trademark that will illustrate the basis of screen printing. The "S" trademark defines a positive and negative area. The positive (green) area forms a pattern of squares blending into circular forms,...
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The Agency

The Agency describes its creative ethos: "It is an anecdotal fact that computers and technology have compromised great creative ideas and have made creativity 'lazy'. How often do you see a piece of communication which stuns you with its techno-wizardry and special effects and then you ask yourself: "What was that all about?" Our creative ethos is to start with a white piece of paper and a pencil, moving from an intellectual understanding of the brand, to the soul of the brand and here, the big ideas are born".
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dsgn

dsgn the unique acronym for the word "design". dsgn was originally developed for an Interior design company in Cape Town, it later changed hands to a Johannesburg firm that operates in South Africa, Africa and the Middle East. dsgn focuses on interior architecture and design and space planning. The strategy and development behind the trademark is that one does not read a familiar word or trademark. Thus say, the Coca-Cola trademark is seldom or never read, it is simply recognised. The case for dsgn is that it looks like the word "design" and is planned to do so.
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Trademark Design

The inception of Trademark Design was in 1985 founded by Clive Gay. Initially establishing offices in London and Johannesburg to service his existing clients, Clive went onto negotiating satellite offices in Miami and Auckland. The origins of the company name explain precisely the industry and what the company does - Trademark Design. The trademark was developed to project the intellectual property field in which the company operates - the circular device around the initial "T".
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Sandton Convention Centre

Southern Africa's most technologically advanced, leading and most prestigious, multi-purpose exhibition and convention centre. There are over 22 000 m² of convention, exhibition and special event space. The Pavilion can seat 4 500 patrons. The Ballroom can seat 2 000 banquet guests and the 13 other meeting rooms can accommodate up to 350 delegates. The two exhibition levels have a combined floor space of 11 000 m². This twelve-storey structure is designed and built to provide convention, exhibition and special event space over five main levels.
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Montevetro London

The Montevetro building was designed by Richard Rogers. There are very few residential buildings that can compete with Montevetro in terms of iconic looks, location, or the quality of its apartments. Overlooking the Battersea Reach stretch of the River Thames, and the magnificent St. Mary's Church, the west facing balconies and floor to ceiling windows afford all residents with stunning views throughout the year, providing the perfect backdrop to what is a very special place to live.
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3 Monkeys

3 Monkeys is located in a former Nat West Bank Building. The interior of the building has undergone a dramatic change from the original bank decor. Guests enter over a stunning bridge overlooking the stylised bar area below. The simple, minimal decor contrasts dramatically with the rich complex cuisine of India. A show kitchen adds live action and colour to the restaurant.
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UCT

The University of Cape Town (UCT) is South Africa's oldest university founded in 1829. UCT has a proud tradition of academic excellence and effecting social change and development through its pioneering scholarship, faculty and students. UCT's brand is traditional. Universities around the world have become more progressive and members of UTC wished to pursue the opportunities of revitalising their branding.
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Sony BMG The Beginerz - Reckless Girl

The Beginerz - Reckless Girl
Title: Reckless Girl
Album: Video
Label: Sony BMG Music UK
Trademark Design London was commissioned by Sony BMG to create a music animation for the album. Sony BMG Music Entertainment was a recorded music company, which was a 50-50 joint venture between the Sony Corporation of America and Bertelsmann AG.
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Pathcare

An emerging group of pathologists in the United Kingdom sought to provide a diagnostic service with a promise to ensure Quality, Reliability and Customer Care. Plans are to grow to become a national network of automated and sophisticated diagnostic laboratories synonymous with cutting-edge technology, accuracy and efficiency. Trademark Design where appointed to realise this ambition in a visual devise. Diagnostic technology of this nature has been symbolised by means of two red spots with an overlay of pale blue to indicate magnification. The result is a contemporary and minimal trademark.
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Spoor & Fisher

Spoor & Fisher are leading firm of intellectual property lawyers. Intellectual property is property derived from intellectual thinking. Spoor & Fisher deal with most aspects of the industry such as Patents, Trade Marks, Word Marks, Copy Rights and so on. Trademark Design proposed that the identity of the firm be composed of montage of transparent overlays of the various intellectual symbols In doing so, the montage is a creation of intellectual property. Illustrated here are various sections of the overall montage.
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Castle Lager Worldwide

South African Breweries commissioned the rollout of brand compliant packaging for globalisation of all their products for export. 5 major brand designs were interpreted: Castle Lager, Castle Milk Stout, Black Label, Amstel and Hansa, translated and modified across 7 SKUs for 40 countries. This resulted in a project comprising of 1400 individual SKUs. The design interpretations of every brand across the volume of SKUs were vast, each requiring specific tweaks to ensure the brand character was not lost. One of the most interesting aspects was the great variance of letter forms across languages...
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Metaxa 7 Stars

Metaxa the family has a long and proud history, whose roots can be traced back to over 5000 years when the Greeks first developed the idea of wine production. In 1888 in Piraeus, Spyros established Metaxa the brandy. It was an honour for Trademark Design to be asked to design the surface graphics of Metaxa 7 stars. Considering the history and status of the brand it was a wonderful challenge for our London office. 1963 Yiannis Tseklenis designed the "Amphora" bottle, 1992 Clive Gay designed the label and closure graphics.
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Richelieu

Distell positions Richelieu as a brandy in the age-old French tradition, bred from the heart of selected grapes to a rich full-bodied bouquet. Its mellow maturity flows from years in casks of Cognac Oak-its purity from the fine art of French copper pot distillation. Trademark design was commissioned to embark on a design project to enhance the brand equity of classic French styling. The addition of a foiled outer sleeve and direct foil application to the glass has resulted in a rich, warm and welcoming appearance in the fine old French tradition and communicating a brandy of the highest...
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Ouzo 12

Ouzo12 dates back to 1880 in Constantinople. Then there was no bottling procedure, and it was sold bulk directly from the barrel. Barrel No. 12 was the buyers' favourite, since its content was singled out for its quality, flavour and aroma. 1925, the Kalogianni family moved to Salonica. The success story was repeated, and barrel No. 12 kept making new friends. The family moved once again in 1950, this time to Piraeus. Then Ouzo was bottled for the first time in Greece. And naturally, the Ouzo that was chosen was the best available. The content of barrel No. 12 was bottled. Ouzo12 is a...
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Archers Peach Schnapps

The most successful schnapps brand within the Diagio portfolio is Archers. A premium, international, contemporary fruit schnapps launched in 1986 and leading the markets of Great Britain, Australia, South Africa, Ireland and Greece. Trademark Design created the surface graphics and the 'eyebrow' logotype device and combined the visual appeal of peaches packaged in an elegant white frosted bottle. This made up the brand presentation of the package. The brand merchandising material featured the same styling device.
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Ouzo Mini

Since 1889 in Mytilene's narrow streets, tavern owners were trying to distil in copper pots a unique combination of alcohol and aniseed ethereal oils from the best fields of Lesvos. In these streets, where the delicious aroma of herbs was floating through the air, the history of ouzo Mini began. In 1996 the brand was acquired by Pernod Ricard. Ouzo Mini is available in many parts of the world and brand management sought to refine the communication of its origin to their foreign markets. Our strategy was to introduce the ambiance of the Aegean. The most direct communication is an abstract...
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Spier Pinotage

Spier is one of the oldest wine farms in South Africa, with a recorded history dating back to 1692. Steeped in tradition, Spier requested Trademark Design to explore the opportunities of creating a traditional graphic style of label for their mature red wines. The label design incorporates a prominent crest embodied with gold foil detailing and a hand scripted calligraphy as the cultivar description, the estate, the vineyard, a history of the Cape, and the location on the banks of the Eerste River. The vineyard also boasts an inspiring collection of South African art.
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Arctic Breeze

Distell was created in 2000 by the merger of Stellenbosch Farmers' Winery (SFW) and Distillers Corporation. Distell commissioned Trademark Design to explore the strategy and design opportunities of introducing a "breezer" product into the South African market. Trademark Design's proposal was to name the brand, Arctic Breeze, a fresh cool mint flavoured drink styled in cold silver surface graphics. The design options were either in a polished aluminium can or a blue glass bottle featuring a compass motif and text describing the adventures discovering the North West passage.
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Count Pushkin

Count Pushkin Premium Vodka is the luxury vodka authentically associated with Russian royalty - the symbol of nobility owned by the people. The brand has undergone a number of upgrades and changes through the years. It has always been positioned as an up-market product, with strong emphasis on nobility and tradition. Trademark Design has undertaken a project of exploration design. The direction of the brand was seeking a strong visual link to its original concept of the drink of Russian nobility. This schematic encompasses 2 opportunities: The reverse letter "N" to simulate a Cyrillic letter...
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Goose

The Southern Cape vineyards have a profusion of geese that inhabit the local lakes and streams. This lead Trademark Design to use a goose as a "mascot". This concept was developed in tandem to the request for a high volume of manufacturing "one glass" bottles. Wine has seldom been successfully sold in cans, so an economic equivalent was sought. A simple 250ml glass was developed with an aluminium ring-pull closure that was totally removed when opened. This image illustrates the goose trademark applied to a red "one glass" container.
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Solstis

GlaxoSmithKline nutritional drinks division identified that the most popular energy drink in the world, sells 4.5 billion units each year. Ginseng, a major ingredient found in popular energy drinks is the basis for the Solstis brand development. The aluminium container was chosen for its portability and convenience, is decorated with a wallpapered pattern of fantasy drawings printed in a bronze colour, while the branding is deep red on a metallic gold surface. The Solstis band name is spelt frenetically to avoid any infringement from competitors.
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Lucozade Energy

The concept of the package branding revolves around presenting the product in a dynamically different method. The surface graphics are spiralled onto the cylindrical surface to create a maypole effect. The labels when applied to transparent containers deliver high visual-impact and cooler/shelf standout. The combination of the subtle yet bolder logotype and the brighter and higher contrasting colours adds to the already revolutionary maypole concept. The Brand will be available in 340ml transparent cans and bottles and up to 1litre bottles. All products in the range carry the Royal Warrant.
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Lucozade Low Calorie

Lucozade Low Calorie is a source of energy for when you need it most. With the advent of global diet drink brands growing rapidly in the 90's, GlaxoSmithKline took the opportunity to launch fruit flavoured, carbonated line extensions into this category. The surface graphics are applied to a totally encapsulating shrink wrapped sleeve. The Low calorie logotype is position in large hand script in the middle of the sleeve. Each variant was colour coded to mach the flavour that was illustrated at the base of the container.
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Ribena Premium

Ribena has the juicy taste of British grown blackcurrants that families have been enjoying since 1936. The brand is available as fruit-based un-carbonated and carbonated soft drinks and fruit drink concentrate produced by GlaxoSmithKline. The brand's major global markets are UK, Australia, New Zealand and Canada. The combination of the brand's surface graphics, gold foil and custom minimal glass bottle design of Ribena Premium are presented to the market as an elegant, superior quality and vitamin rich soft drink. This design was developed to fulfil the Premium health sector where consumers...
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Ivi Loutraki

Ivi Panagopoulos was a small beverages company in Maroussi, Athens, named after the ancient Greek goddess Ivi whose duty was to refresh the Gods in Olympus by offering the famous nectar. Ivi Loutraki is the natural mineral water that refreshes your body and quenches your thirst. Originated from the Gerania Mountains, it is rich in precious fibres and a high amount of magnesium. Ivi Loutraki offers a feeling of well being and becomes a precious life source.
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Aquafresh Global

Aquafresh was a prospering brand behind Crest and Colgate and was supported by advertising promoting the fresh breath, whiter teeth and anti-tartar ingredients in the stripes. Major markets included USA, UK, EU and the East. This diverse market distribution played a key role in the disparate packaged brand compliance, resulting in costly bespoke advertising having to be created for virtually every country and language.
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Aquafresh Striped Mouthwash

Aquafresh USA commissioned Trademark Design to develop an Aquafresh mouthwash. The toothpaste brand's unique point of difference is the claim that can be made for the ingredients of each stripe. After months of production and consumer research Trademark Design proposed the strategy of developing "a striped mouthwash". Design development began in London, Pittsburgh and Johannesburg. The design of a 3 chamber container showed the most promise after many working models were grown. Each model modification focused on the pouring of equal volumes of a specific density of liquid into the clear...
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12h00 Clinic

SmithKline Beecham developed an advanced day/night Cold and Flu formulation that had passed clinical trials. Trademark Design proposed a strategy of creating a brand to visually equal the advanced product. A single dose provided relief for 12 hours, this lead to an obvious choice as it included the product benefit in the brand name. To keep the design within the packaging budget, Trademark Design searched glass manufacturers' data bases for off-the-shelf containers. A near perfect container and measuring overcap was sourced. The design called for an advanced look and feel that was achieved by...
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Benson & Hedges

During the late 90's light cigarettes became the trend. Most tobacco companies competed for the same market with ever frequent introductions of new methods of positioning their brands ahead of the competitors. Trademark Design was commissioned to deliver a point of difference for Benson & Hedges Lights. Trademark Design's strategy was to position the brand ahead of the competition by developing a variant that was the Ultimate, thus Benson & Hedges Ultimate Lights. The colour scheme for the new package was a cool white background with silver and gold graphics.
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ll Debut

Beecham's brand, ll debut, had been revitalised with a hypo-allergenic ingredient for their skin care range. Trademark design proposed a strategy of creating a contemporary package presentation. A horizontal rectangular glass container was sourced then dipped in a bright white coating. A new screw closure was moulded then a brushed aluminium sleeve pressed over the h.d.p.e. closure. A minimal label design and carton presented a value added image to the once tired brand. The brand was marketed in 25ml and 50ml. The design won a gold Clio statue in New York.
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Sixth Sense

Sixth Sense is challenging Impulse for the teenage body spray market. Toiletries to drinks giant Beecham is challenging Elida-Gibbs' Impulse in the £24m [pounds] body spray market, with the launch of a brand called Sixth Sense. The brand will be aimed at teenagers, who Beecham claims account for almost a third of all body spray purchasers. It will be pushed with an £800,000 [pounds] press and radio advertising campaign. The body spray market has long been ruled by Unilever subsidiary Elida-Gibbs' Impulse brand, with 65.8% market share.
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Bodymist

Beecham toiletries brand Bodymist sales spiralled when the advertising agency re-launched the brand with the then famous "sailor" campaign. Simultaneous to this we had redesigned the closure and surface graphics to reflect a more outgoing feminine look and feel. The range consisted of five variants of floral fragrances, all colour keyed to the appropriate flower. This success started a trend to re-launch the package graphics every 24 months, each time, the Bodymist market share climbed to number two.
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Pears

From one man in a tiny home-made laboratory, to today's state-of-the-art R&D facilities led from Bangkok, Mumbai, New York and Tokyo, the Pond's promise has remained the same across 58 countries: to deliver products that make a real difference to women's skin and the way they live their lives. Pears feminine deodorant, a brand of Ponds Unilever required a more sophisticated image to attract the price commanded by this quality brand. The design has matt finish to the surface giving it a minimal and delicately feminine feel with impressive shelf appeal.
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Revlon Flex

Revlon commissioned Trademark Design to design their range of hair styling products containers to offer multiple benefits such as, silk and protein to moisturise, srengthen and restore hair. They contain UV and heat protection and do not leave residue on hair. Revlon wanted to create strong shelf impact and more awareness for the brand without detracting from the visual cosmetic appeal. The solution was to create a "gestalt" effect on shelf by retaining a constant colour across the range. Variant differential is achieved by a system of colour coded bands above and below the Flex branding on...
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Silvikrin Shampoo

Beecham's toiletry range included the brand of Silvikrin shampoo. The previous surface graphics and container were steeped in 50's styling and did not project any benefit over the competitors on shelf. Trademark Design recommended the strategy of maximising the consumer facing area of the structural package, in simple terms, creating a small poster to draw the attention of the potential consumer. The diameter of the dispensing orifice was increased to offer a more generous volume of shampoo resulting in a more luxurious experience.
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AquaVelva

SmithKline Beecham in the United States commissioned Trademark Design to develop contemporary branding for AquaVelva after shave lotion. Research results indicated that the brand's target consumer was the tough, macho man. In line with this positioning, Trademark Design developed the "pistol grip" glass package form that fits a man's hand in the concave recesses. The twist-off closure simulates the cooling fins of a motor cycle cylinder.
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Brylcreem

The hairdressing range since 1928 has over the years come and gone and come back again. This package design was developed specifically for SmithKline Beecham Canada where the container is a tube and carton compared to most markets that use a circular tub. Trademark Design proposed a departure from the traditional red package to this mat and gloss black design of straight and waved "hair" lines whilst retaining a red panel for the logotype. The colouration proved successful and was adopted in the countries where the brand is marketed.
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Status

SmithKline Beecham provided Trademark Design with the brand name of "Status" which had been developed by their adverting strategy at the that time. It was cast in stone.
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Eno

SmithKline Beecham marketed a range of six ENO SKU's which overtime had lost market share due to styling and disparate surface graphics. We were commissioned to develop a suitable solution without changing the brand too radically in fear of losing even more market share. The design solution called for a continuous band of different colour to assist the communication of the fruit flavour variants. Strong branding of the logotype made shelf identification easy as a "Gestalt" effect was achieved.
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Med-Lemon

Warmth, strength and cold-busting are three words that have become synonymous with Med Lemon hot cold remedy. Past packaging for the brand was disparate and differed greatly from one variant or size to the next. Trademark Design's project was to rationalise the brand by unifying the surface graphics. The most common elements were that of the name and colours(per variant). The simple design rational was to echo the carton graphics onto the label.
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Redupon

Redupon's active ingredients provide an adjuvant treatment of obesity by means of daytime and early evening suppression of appetite. It provides a two-phase release action that lasts from noon to early evening and thereby simplifies the patient's dosage schedule. The brand commanded a significant part of the market share, however is faced by continuously having to fend off new competitors. The design strategy was to ensure that the branding on pack is clear and legible and easy to recognise on shelf.
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Contac

Contac offers a variety of formulas for relief of cold and flu symptoms. All are multi-symptom remedies, designed to relieve a specific group of symptoms. Because symptoms can occur alone or together, different ailments require different formulas. Trademark Design developed a simplified set of surface graphics for the brand and provided all the reworked reproduction artwork for more that 40 States across the United States and Canada. Virtually each State had different legal medical text on the range of packages.
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Disprin

The Disprin brand is a household name in pain relief, however had over time become diluted. The design strategy was to evaluate all of the elements on the cartons and foil sachets, refine all the key components and dispense with the obsolete additions. A new directional graphic device was added to aid the communication of fast relief. Colour differential between the regular strength and the fast relief variant is a significant improvement as both cartons are 3 colour print with the background colour simply being reversed.
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Arrow

Arrow is a large range of replacement auto parts marketed by the Midas group. The name was an existing registered entity owned by the group. Trademark Design's project was to interpret the name into a device that can be communicated and recognised in all customer interfaces. The design is born out of the name by placing an arrow head on a diagonal angle on the package cartons to create a "Gestalt" on shelf. The colour scheme is a striking contrast of yellow and black. Each carton has a diagrammatical line representation of the contents on the front face.
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Electropart

The Midas group sought to contract manufacture and market a range of Auto-electrical parts. Trademark Design proposed the strategy of developing a new brand with an identity that was flexible to the extent that an application system could be applied to virtually any format and proportion. We recommended the name "Electropart". The identity is created using the principle of wallpaper, matching a repeat pattern of electronic symbols to form a visual language recognised and understood by auto electricians who would be the majority of end users.
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Marmite

In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England by the Gilmour family, The British product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty. Marmite was once owned by SmithKline Beecham both in England and South Africa. Trademark Design was commission to make design adjustments to establish brand compliance of this traditional brand. The result is a brand that maintains all the tradition while only the retention of necessary graphic elements.
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Plascon

The history of Plascon SA began in 1889, when Herbert Evans arrived in Johannesburg from Wales and began producing floor polish, carriage varnish, and ready-mixed tinted paints - a first for the country. Solly Rudner was building a similar reputation with Chrome Chemicals, a company that manufactured, amongst other things, Plascon Paint. Trademark Design created the first in a series of new packaging designs for the Plascon range, now a leading brand in the Barloworld group.
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Art Steinhobel

Steinhobel Design is an industrial design and product development consultancy which serves diverse industries namely electronic, packaging, appliances / white goods, mining, medical, furniture, pharmaceutical, automotive, sports equipment, information technology products and many others. These clients span Asia, Europe and the Americas.
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CURE

The Institute of Infectious Disease and Molecular Medicine. Whilst being an accurate description of the organisation it is not used as a brand name by the scores of people who come in contact with it, by the staff or the many Professors who are employed by the organisation. Trademark Design was asked to assist in a pitch to explore the options available to overcome the problematic name.
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Sheen Young Group

The Sheen Young Group is an investment holding company based in Hong Kong. Trademark Design developed the concept of linking the brand identity to the Chinese culture while introducing a Western element in the logo. The name "Sheen Young" which is of English origin, yet has an oriental phonetic ring about it.
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