Trademarks
A transport group of diverse freight services approached Trademark Design to appraise their then current fleet identity. Having conducted a visual audit we presented what was a well maintained fleet, however there was little or no identity in existence. Our recommendation was to embark on a strategy to identify the fleet with an appropriate trademark design programme. The feet mainly operated on long haul routes. Trademark Design developed an abstract "A" that appears as section of a highway interchange. The application system used simple vinyl decals that could be applied by the group's workshop team.
+Trademark-Design