Trademarks
The concept of the package branding revolves around presenting the product in a dynamically different method. The surface graphics are spiralled onto the cylindrical surface to create a maypole effect. The labels when applied to transparent containers deliver high visual-impact and cooler/shelf standout. The combination of the subtle yet bolder logotype and the brighter and higher contrasting colours adds to the already revolutionary maypole concept. The Brand will be available in 340ml transparent cans and bottles and up to 1litre bottles. All products in the range carry the Royal Warrant.