Trademarks
Aquafresh USA commissioned Trademark Design to develop an Aquafresh mouthwash. The toothpaste brand's unique point of difference is the claim that can be made for the ingredients of each stripe. After months of production and consumer research Trademark Design proposed the strategy of developing "a striped mouthwash". Design development began in London, Pittsburgh and Johannesburg. The design of a 3 chamber container showed the most promise after many working models were grown. Each model modification focused on the pouring of equal volumes of a specific density of liquid into the clear over-cap of the flip top closure. The 2 year development programme resulted in injection-blow moulded machine samples in the UK that went on to consumer research in USA. The R & D division developed an innovative formula that cased the product to effervesce when combined during pouring. Economic recession set the project on hold.
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