Trademarks
Beecham toiletries brand Bodymist sales spiralled when the advertising agency re-launched the brand with the then famous "sailor" campaign. Simultaneous to this we had redesigned the closure and surface graphics to reflect a more outgoing feminine look and feel. The range consisted of five variants of floral fragrances, all colour keyed to the appropriate flower. This success started a trend to re-launch the package graphics every 24 months, each time, the Bodymist market share climbed to number two.
+Trademark-Design