Trademarks
Since 1889 in Mytilene's narrow streets, tavern owners were trying to distil in copper pots a unique combination of alcohol and aniseed ethereal oils from the best fields of Lesvos. In these streets, where the delicious aroma of herbs was floating through the air, the history of ouzo Mini began. In 1996 the brand was acquired by Pernod Ricard. Ouzo Mini is available in many parts of the world and brand management sought to refine the communication of its origin to their foreign markets. Our strategy was to introduce the ambiance of the Aegean. The most direct communication is an abstract Greek flag device as a logotype.