Trademarks
Andreas Holfve, Sony Ericsson Mobile Communications, London. "Trademark Design provides a successful brand management system for our markets throughout the world allowing the corporation to push and pull information for campaign development. I would highly recommend Trademark Design for any brand and campaign development." Mobile communications equipment giant Sony Ericcson appointed Trademark Design to refine the reproduction qualities of the original Japanese design. Trademark made subtle refinements that radically improved the reproduction quality to include a dynamic animation simulating a heart beat. The following phase included a sequence of digital animations for screen savers and point of sale aids. The concept and design introduced a friendly use of the green "heart" playing digital games and are enhanced by then, current trend of electronic music. The project rolled out the new refined collateral design and animation material being applied on a global scale. The global rollout included facility identification by means of innovative glass and acrylic signage. Contemporary architecture in neutral white displayed the brand identity to its best advantage.
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