Trademarks
Edgars stores launched a new range of Italian styled menswear. The distinctive clothing needed to be identified as Italian through the media to in-store, as the premium pricing was thought to be a marketing concern. Trademark Design developed a strategy to name and identify the brand as Italian/European. This was achieved with the salubrious name of "Enzio" (synonymous with Ferrari) and the trademark having a similarity of the Euro currency symbol.
+Trademark-Design