Innovation is the creative process of new, better or more effective ideas and methods to add value to the consumer. Good, innovative design is always developed in parallel with advancing technology that offers new opportunities to transform, renew or change the status quo.
All successful design offers advantages that satisfy its purpose and are functional as well as psychological and attractive. Good design is useful and disregards anything that would detract from it.
The aesthetic quality of good design is as important as its usefulness. We come into contact with designs everyday that effect our decisions to accept or reject them. Only good design, well implemented can be attractive and beautiful.
Good design is the relationship between corporations and communities. It is understandable to the targeted user and talks in a visual language. Good design is self-explanatory.
Good design is the good corporate model. It builds all the world's best companies and provides equity to the benefit of all stakeholders: customers, employees, shareholders, partners and supply chains.
Good design does not project a false perception of the corporation, product or service. It does not attempt to manipulate the consumer with promises that it cannot honour.
It is never fashionable and therefore never appears antiquated, unless of course it has been designed as a fashion item.
Good design pays meticulous attention to detail and accuracy which is essential throughout the development phase. Nothing must be left to chance.
Good design cares for sustaining the society and the interaction of preserving the environment. It conserves resources and minimises visual pollution.
Good design is the simplification of an object, when it is no longer possible to improve it by subtraction. It is the result of the omission of the non-essentials, retaining only the simplest pure forms.
Good design is for the greater good.