Trademarks
SmithKline Beecham developed an advanced day/night Cold and Flu formulation that had passed clinical trials. Trademark Design proposed a strategy of creating a brand to visually equal the advanced product. A single dose provided relief for 12 hours, this lead to an obvious choice as it included the product benefit in the brand name. To keep the design within the packaging budget, Trademark Design searched glass manufacturers' data bases for off-the-shelf containers. A near perfect container and measuring overcap was sourced. The design called for an advanced look and feel that was achieved by shrink wrapping the container with a chrome foil, then over printing the surface graphics. The outer carton followed the visual styling with the use of foiled carton board with the daylight formulation colour code with an orange colour.
+Trademark-Design