Tony Philips, CEO of Barloworld, addressing the Brand Executive Seminar at the Gordon Institute of Business Science, describes Trademark Design's strategy, branding and positioning of the $2.5 billion industrial group.
"To what extent has it succeeded?
From the beginning of this process to today...
the share price has trebled."
25 months from commencement of brand analyse
John M Clarke, President Worldwide, GlaxoSmithKline Consumer Healthcare has worked with Trademark Design for more than 25 years.
"The relationship has been an enduring one, in countries including South Africa, the UK, the US and Canada. The design work and its Global application have always been of world-class standard and bought excellent results in the market place."
Pieter Cox, Chief Executive Officer and Deputy Chairman, Sasol Group Worldwide.
"The uniqueness and visual appeal of the new identity will ensure that Sasol stands proud in the company of other global leaders."
Andreas Holfve, Sony Ericsson Mobile Communications, London.
"Trademark Design provides a successful brand management system for our markets throughout the world allowing the corporation to push and pull information for campaign development. I would highly recommend Trademark Design for any brand and campaign development."
Rowen Dent, Executive Marketing Director, Alpha Cement, South Africa.
The launch as described by the national press to be
"The most successful and impactful ever in Southern Africa. This included hundreds of Readymix trucks, Portable silos, Concrete pumps, Delivery vehicles and Aircraft all of which were cloaked until launch."
"The system can be described as "having our own Art Director, Media Manager and Reproduction Expert at our fingertips throughout our network, 24/7"
Marketing Communications Planning & Advertising
Toyota South Africa
"I would like to introduce you to D'nA."
Having worked with D'nA for over 18 months to develop our "ToyBox" system to provide our Dealer network with a self-service advertising portal to Create, Book, Despatch and Publish Ads.
ToyBox is intuitive and in just a few minutes, any of our Dealers can create motivating, 100% Brand Compliant Ads via their web browser to feature any model/s to any size, for any Newspaper, Magazine and Billboard in the country (and in the UK). Flyers, Posters, Collateral, Web and Mobile Ads are coming soon.
ToyBox is a method of maximising advertising efficiencies and accelerating the process to reach potential/existing customers and moving stock off showroom floors at every opportunity. ToyBox creates regional and local "Call to Action" advertising at a fraction of current costs. Importantly, Brand Compliance is never compromised yet Dealers across our network have freedom to present their entrepreneurial sales propositions in their Ads".
"Self-service advertisement creation"
Toyota South Africa
Web Communications Systems
"We offer a self-service advertisement creation system to our dealer network which ensures that our brand values are preserved and that financial advertising laws are adhered to, while our dealers avoid the high fees charged by ad agencies. D'nA has been working with Toyota for several years and provide a bespoke solution to their specific needs and has extended the service to include the design and production of sales collateral on time and on budget".
"D'nA does exactly what it says on the box"
"This project was completed on budget and ahead of schedule and it exceeded my expectations of its functionality and ease of use"
South African Tourism
"D'nA has no competition"
"GSK demands the highest level of customer service from all our suppliers and I am pleased to say that Simply D'nA has surpassed our expectations and have delivered the most advanced automated artwork system, D'nA."
Martin C Malonzo
"D'nA has the potential to transform the way we do business"
"Having conducted a global audit of automated artwork systems, D'nA is the best I found"
"D'nA is the most advanced method, why would anyone want to re-invent the wheel?"
"D'nA is absolutely the best way of ensuring the graphic consistency that the specialised needs of pharmaceutical global branding, packaging and corporate identity protocols demand"
Lewis Gace Bozell Healthcare
"D'nA is really the answer to so much change required in our industry!"
Arctic Circle - Brand Institution
"D'nA is the Rolls Royce of automation systems"
Founder and Chairman