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Trademark Design | Corporate & Brand Identity | Future thinking brand development group
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Trademarks


 
Arrow

Arrow is a large range of replacement auto parts marketed by the Midas group. The name was an existing registered entity owned by the group. Trademark Design's project was to interpret the name into a device that can be communicated and recognised in all customer interfaces. The design is born out of the name by placing an arrow head on a diagonal angle on the package cartons to create a "Gestalt" on shelf. The colour scheme is a striking contrast of yellow and black. Each carton has a diagrammatical line representation of the contents on the front face.