Trademarks
Lucozade Low Calorie is a source of energy for when you need it most. With the advent of global diet drink brands growing rapidly in the 90's, GlaxoSmithKline took the opportunity to launch fruit flavoured, carbonated line extensions into this category. The surface graphics are applied to a totally encapsulating shrink wrapped sleeve. The Low calorie logotype is position in large hand script in the middle of the sleeve. Each variant was colour coded to mach the flavour that was illustrated at the base of the container.
+Trademark-Design