Trademarks
"With our unique approach to investment opportunities that were previously unavailable or not considered, Ethos brings a distinct service to private equity investment". To communicate a distinct differentiation within a competitive market Trademark Design has harnessed the visual association to the name. Ethos expresses the core characteristics of how the company approaches businesses, and the service that is provided. To convey this Ethos we have selected the purest and most precious metals, Gold and Platinum. The purity of design captures the spirit of quality. Ethos is respected and admired, even coveted. Precious metals are synonymous with the rewards that are offered to clients and stakeholders.