Trademarks
The design of the RAM branding solution is driven by Trademark's naming of the Rubber Amalgamated Manufactures. The trademark is an abstract representation of a Ram (Goat Antelope) in a charging pose. Also evident is a clockwise rotation that provides a visual associated with retail automobile industry it services. The company supplies thousands of different rubber automotive parts displayed in red and white cartons. The design style is applied to participating dealer store fronts, point of sale material a literature throughout Southern Africa.
+Trademark-Design