Trademarks
In 1992, Absa acquired the entire shareholding of the Bankcorp Group which included Trust Bank, Senbank and BankFin. BankFin was created as the financing arm of the group. Trademark's solution to identify BankFin as an integral part of the group was to symbolise the balance and equality in the group. 3 squares balancing in perfect harmony illustrated this concept. The identity was rolled out across all their national branches which included signs, interiors, stationery and advertising.
+Trademark-Design