Trademarks
The Sheen Young Group is an investment holding company based in Hong Kong.
Their clients are individuals, companies and governments in emerging highgrowth markets in Africa, the Middle East and Asia, enabling them to access the huge and equally high-growth Chinese market and the resource-rich parts of the Middle East. Supply chain is their métier, depth of insight the strength that enables Sheen Young to manage the transaction process to ensure efficiency of supply along the entire chain.
The group includes:
Sheen Young Capital, provides capital and infrastructure development.
Sheen Young Mineral Resources trades in metallurgical coals, steam coal and iron ore.
Sheen Young Precious Metals trades in precious metals and gemstones.
Sheen Young Tastes of the World is Hong Kong's largest supplier of wild abalone and fresh seafoods.
Trademark Design developed the concept of linking the brand identity to the Chinese culture while introducing a Western element in the logo. The name "Sheen Young" which is of English origin, yet has an oriental phonetic ring about it. Trademark Design proposed the strategy of linking the name to the traditional Ying Yang symbol. This in turn incorporates a typographic character "S" of the Roman alphabet and coloured red to represent the flag of Hong Kong.
The Sheen Young implementation:
Responsive design across digital websites for PCs, Tablets and Smart phones, Items include signage, stationery, presentation materials, promotional clothing and vehicle livery.