Trademarks
Revlon commissioned Trademark Design to design their range of hair styling products containers to offer multiple benefits such as, silk and protein to moisturise, srengthen and restore hair. They contain UV and heat protection and do not leave residue on hair. Revlon wanted to create strong shelf impact and more awareness for the brand without detracting from the visual cosmetic appeal. The solution was to create a "gestalt" effect on shelf by retaining a constant colour across the range. Variant differential is achieved by a system of colour coded bands above and below the Flex branding on pack.
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