Trademarks
The chain of Edgars stores launched a range of fashionable menswear in the 90's. The styling changed over time from conservative to very masculine. Edgars wanted to signal this change and commissioned Trademark Design to provide a strategy and design solution as research showed men would associate Calibrè as conservative while the target group were wanting a more masculine trend. Our proposal was to incorporate the recognised male symbol with the name, this was first thought of as risky, however after preliminary research it proved positive. Edgars were delighted with the result.
+Trademark-Design