Trademarks
The Midas group via Parts Incorporated Africa sells branded, guaranteed, quality parts at competitive prices to its nationwide preferred customer base. Regional business units facilitate adherence to service standards throughout the country and ensure a close understanding of customer needs. Trademark Design consulted with the Midas group for many years and was commissioned to provide a strategy for a new company in the group that would sell the branded parts. Trademark Design's strategy was to name the company Parts Incorporated and develop a trademark that was composed of "parts" as illustrated in this image.
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