Trademarks
Venetia is an open pit mine and South Africa's largest producer of diamonds, contributing 40% of the country's annual production. The mine is in Limpopo Province in the northeast corner of South Africa. De Beers sought to identify the mine with a contemporary representation of the Lion of Venice. Trademark's graphic interpretation is symbolic and has taken into account the need to retain recognition and detail when reproduced in small sizes and when used in the extremely dusty and industrial environments. The Venetia trademark is reproduced in black to avoid discolouration in the dark grey kimberlite surroundings.
+Trademark-Design