Trademarks
Ivi Panagopoulos was a small beverages company in Maroussi, Athens, named after the ancient Greek goddess Ivi whose duty was to refresh the Gods in Olympus by offering the famous nectar. Ivi Loutraki is the natural mineral water that refreshes your body and quenches your thirst. Originated from the Gerania Mountains, it is rich in precious fibres and a high amount of magnesium. Ivi Loutraki offers a feeling of well being and becomes a precious life source. Symbolic of the goddess, Trademark Design created an icon of an ancient coin to be applied to every communication piece of the brand. A unique container designed to nestle around the form of a hand give the package 2 distinct features. It acts as a grip and creates a very liquid visual impression of the mineral water.
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