Trademarks
In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England by the Gilmour family, The British product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty. Marmite was once owned by SmithKline Beecham both in England and South Africa. Trademark Design was commission to make design adjustments to establish brand compliance of this traditional brand. The result is a brand that maintains all the tradition while only the retention of necessary graphic elements.