Capabilities
Proven design
Trademark Design and its principals have led some of the most significant developments in corporate and brand identity for more than 25 years. Our innovations, and the competitive advantages they bring, are today enjoyed by some of the world's leading companies. Our proven approach identifies and evaluates the components essential to brand building and assembles them in a logical framework. Our method demands good design, clarity of vision, determination and commitment to reality.
We are dedicated to good design through business foresight, innovation and commercial realism. Working as partners with our clients, we deliver successful design solutions that perform with resilience and style. We seek the unique character in our clients' brands and position them to achieve and maintain their greatest advantage. What we do is complex, yet our philosophy remains simple: maximising stakeholders values by good design.
Trademark Design recognises the world is in a constant state of change. Today's brands must survive in an ever more competitive market arena. Only good design strategies, built from a base of logic, intellectual rigour, passion, commercial reality, expert communication and market experience, will have the power to endure. We share our clients' ambitions for their brands, and deliver winning solutions that meet the challenge of good design for the future.
Good design is for the greater good.
Maximise stakeholder value
direction:
Brand audit:
Site visits
Interviews
Data collection
Visual reference
Competitor analysis:
Site visits
Market analysis
Research:
Psychographics
Demographics
Consumer groups
Reports:
Findings
Opportunities
thinking:
Strategy:
Innovation
Brand architecture
Brand positioning
Brand proposition
Architecture:
Objectives
Business goals
Structure
Design:
Good design
Graphic design
Corporate design
Product design
Packaging design
Environment design
Information design
Web design
Branding:
Brand identity
Brand nomenclature
implementation:
Management:
Network connect
Internal communications
Content/Asset management
Role appointments
Campaign management
Reporting
D'nA brand compliance:
Design & Artwork automation
Brand design parameters
Style library
Content library
Image library
Reproduction:
Print, Digital and Out of home
advertising. Packaging, Literature,
Promotions, Point of sale and
Collateral material. Int/Ext
communication. Identification
and way finding signs.
benefits:
Customers:
Products
Services
Communications
Loyalty
Employees:
Environment
Prosperity
Welfare
Loyalty
Shareholders:
Investment
Asset growth
Equity
Partners:
Equity
Share value
Participation
Supply chains:
Efficiency
Security
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