Trademarks
Liberty is a progressive wealth management group, which for more than fifty years has delivered long-term solutions that assist customers to achieve financial stability in their chosen lifestyles and throughout their life cycles. The origin of the torch trademark is that of New York's Liberty statue. Trademark design was commissioned to create a strategy and design a device to be more approachable and offer customers flexible choices and confidence to make the right choices no matter what their stage of life. The flame was simplified and a stylised protective shield added with multiple points to symbolise flexible choices.
+Trademark-Design