Trademarks
Distell was created in 2000 by the merger of Stellenbosch Farmers' Winery (SFW) and Distillers Corporation. Distell commissioned Trademark Design to explore the strategy and design opportunities of introducing a "breezer" product into the South African market. Trademark Design's proposal was to name the brand, Arctic Breeze, a fresh cool mint flavoured drink styled in cold silver surface graphics. The design options were either in a polished aluminium can or a blue glass bottle featuring a compass motif and text describing the adventures discovering the North West passage.
+Trademark-Design