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"Design is thinking made visual."

Saul Bass



"Keep it simple, one idea at a time."

Clive Gay



"Almost all quality improvement comes via simplification of design, manufacturing, layout and procedures"

Tom Peters


First impressions

"The foundation for success is built on the simplicity of the brand idea, its positioning and business goals within one mnemonic. Critical to this is the design, implementation system and nomenclature."

Clive Gay



"Minimalism is the simplification of an object, when it is no longer possible to improve it by subtraction. This is the quality that an object has when every component, every detail and every junction has been reduced to the essentials. It is the result of the omission of the non-essentials, retaining only the simplest pure form."

Clive Gay


Simple story

"Find the simple story in the product, and present it in an articulate and intelligent, persuasive way."

Bill Bernbach


Focus groups

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

Steve Jobs


Think different

We can't solve problems by using the same kind of thinking we used when we created them."

Albert Einstein


New ideas

"New ideas pass through three periods: 1) It can't be done. 2) It probably can be done, but it's not worth doing. 3) I knew it was a good idea all along!"

Arthur C. Clarke


Value of innovation

"Innovation is the most valuable word in the commercial world. Consider that the following brands and their touch points with everyday life. They have been rated as the five most valuable bands in the world: Apple, Google, Microsoft, IBM, Walmart, yet still companies, when presented with innovation shy away from it in fear of change. Will you?"

Clive Gay



"Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service."

Steve Jobs


If at first

"If at first, the idea is not absurd, then there is no
hope for it."

Albert Einstein


A to B

"Logic will get you from A to B. Imagination will take
you everywhere."

Albert Einstein



"The true sign of intelligence is not knowledge
but imagination."

Albert Einstein



"Imagination is the preview of forthcoming attractions."

Clive Gay



"Good brand design's focal point is the mnemonic device (trademark) that has the ability to attract the attention of passers-by without being obtrusive. It will find a place in the mind to motivate the emotions and leave a lasting memory."

Clive Gay



"Good ideas rarely come in bunches. The designer who voluntarily presents his client with a batch of layouts does so not out prolificacy, but out of uncertainty or fear."

Paul Rand



"Many clients don't understand their success is reliant on standing out, not fitting in."

Don Draper


Lateral thinking

"If you dig a hole and it's in the wrong place, digging it deeper isn't going to help."

Seymour Chwast


Old thinking

"We can't solve problems by using the same kind of thinking we used when we created them."

Albert Einstein



"Look to see and not just to look."

Clive Gay


My head

"What is the most treasured and well-used piece of equipment in the studio? My head."

Alan Fletcher


Useful work

"There is nothing glamorous in what I do. I'm a working man. Perhaps I'm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good."

Saul Bass



"Design is so critical it should be on the agenda of every meeting in every single department."

Tom Peters



“From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days…and the pace is accelerating.”

Eric Schmidt

The exabyte is a multiple of the unit byte for digital information. The prefix exa indicates the sixth power of 1,000 and means 1018 in the International System of Units (SI), and therefore 1 exabyte is one quintillion bytes (short scale). The unit symbol for the exabyte is EB.
1 EB = 1000000000000000000B = 1018bytes = 1000petabytes = 1 billion gigabytes. 



“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
Richard Buckminster Fuller


Not beautiful is wrong
“When I'm working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong”
Richard Buckminster Fuller