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Clive Gay founded Trademark Design in 1985, establishing offices in London and Johannesburg with satellite offices in Miami and Auckland.

Trademark Design's experience includes Corporate and Brand Design Development from concept, positioning, strategic business planning and detailing, to final roll out and implementation of multi-national Corporate and Brand Identities for leading corporations such as: GlaxoSmithKline, Sasol, Barloworld, De Beers, Sappi, Sony Ericsson, Mercedes-Benz, (passenger cars and Aerospace) and more. Projects have included work in the USA, Canada, Mexico, UK, Europe, Middle East, Hong Kong, Japan and throughout Africa.

Trademark Design's innovations in the design industry have been acknowledged by 117 International Gold Awards. Works are published in 35 books and has exhibited in the Guggenheim Museum in New York. In 1987 Trademark Design represented South African Design in Nagoya Japan and in 1995 at the International World Logo Design Biennial in Ostend, Belgium.

Recognising the dissemination of Brand compliance and high costs associated with conventional methods of applying design, Trademark Design conceptualised the first (and only patented) automated software system to produce 100% brand compliant and resized, print ready artwork to roll out advertising campaigns and brand identities world wide. This unique process is branded "D'nA".