Trademarks
At the turn of the century, Federal Mogul being the largest automotive parts manufacturer in the world, based in Detroit Michigan commissioned Trademark Design to create a retail identity. Trademark Design identified a unique opportunity to capitalise on their extraordinary palletising capability. This resulted in the architectural design of a modular prefabricated retail store that could be shipped anywhere in the world. Every component from foundations, floor panels, walls, ceilings, roofs, computer, electrical and water reticulation, to air conditioning, merchandising, offices and check-out stations were designed fit standard pallets. This modularity allowed any size of store to be built on any location, no matter the climate, permitting predetermined costs to be budgeted. The Federal Mogul project was a text book example of Graphic, Product and Environmental design working in harmony.
+Trademark-Design