Trademarks
Edgars department stores is the leading retailer of clothing, footwear, textiles and accessories in Southern Africa. It is an international tradition for stores of this caliber to promote the holiday season with a festive theme. Trademark Design's strategy was to promote the feeling of generosity by creating a visual endorsement to the positioning promise of "Christmas a time for giving". The design solution was applied to all window displays, carry bags, point of sale collateral and adverting over a 6 week period.
+Trademark-Design