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Trademark Design | Corporate & Brand Identity | Future thinking brand development group
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Trademarks


 
The Cold Chain

Trademark's strategy and design for the Cold Chain's identity and application system has won best design for Graphis Corporate Identity Annual publication and a Gold Clio statue in New York. The Cold Chain is a leading frozen food distributor from point of capture to point of sale. The project dealt with every aspect of the corporation's identity, from name creation to the modular symbol configuration and every application. There are 6 penguins, all in different poses, the user may select any 3 to make up a group or even chose 3 of the same penguins. The brand has proven to be outstandingly successful in the market and has won every design accolade it has been nominated for. Several options of the modular configurations are illustrated here.

 
The Cold ChainThe Cold Chain 3 Logos
 
The Cold Chain PenguinThe Cold Chain PenguinThe Cold Chain PenguinThe Cold Chain PenguinThe Cold Chain PenguinThe Cold Chain PenguinThe Cold Chain Penguin