Trademarks
The introduction of the Mazda brand in South Africa was via the Sigma Motor Corporation. Sigma, an identity created by our principal for the acquisition of the Chrysler Corporation by Anglo American. The design guidelines created in this publication were a world first for the Japanese manufacturer. The only graphics that existed was the reproduction artwork for the Mazda logotype. The guidelines consisted of every aspect necessary to implement a retail and advertising presence, for the logotype construction grid to dealer signs, vehicle signs, literature, product brochures, advertising and promotion material.