Trademarks
The Development Bank of Southern Africa is one of several development finance institutions in South and Southern Africa. Its purpose is to accelerate sustainable socio-economic development by funding physical, social and economic infrastructure. The goal is to improve the quality of life of the people of the region. Trademark Design developed a strategy to brand the bank as the highlight of Southern Africa and the role it has to play across the whole of Africa. Symbolising Africa in green is the mechanism to show growth and prosperity.