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Trademark Design | Corporate & Brand Identity | Future thinking brand development group
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Trademarks


 
Sun International

Throughout the world, gaming has become a fashionable and acceptable form of entertainment. The Sun City Resort draws thousands of visitors each year to its four hotels including two five-star hotels; The Palace of the Lost City (which forms part of The Leading Hotels of the World) and The Cascades Hotel, the four-star Sun City Hotel, and the three-star Cabanas Hotel. Guests can also enjoy magnificent sporting and recreational facilities including two world class golf courses; The Gary Player Golf Course and the Lost City Golf Course as well as the magical Lost City water-park, The Valley of Waves. The group offers promotional incentives to foreign gamblers to visit their Casinos. Trademark Design developed this unique concept of providing the group's premium clients with a genuine crystal ball, encapsulated in a black glass pyramid. The accompanying brochure suggested the client gaze into the ball to see their fortune. On the base of the pyramid a $ value of gambling chips was inscribed and could be collected at the Casino's cashier. The project drew the largest groups wealthiest clients during the promotion.