Simplification of a brand, is when it is no longer possible to improve it by subtraction. This is the quality that a brand has when all aspects have been reduced to its purest forms. It is the result of the omission of the non-essentials, retaining only the essential communication to deliver compelling viral brands with lasting impressions that influence satisfaction, build loyalty and create emotional attachment.
Brand Research and Analysis
Trademark Design conducts research and audits the current and past status of your brand to establish a clear understanding and insight of your project, competitors and the market. This will measure history, strengths and weaknesses and brand equity, and will identify potential opportunities. Analysis will measure the results with appropriate tools for each project, in order to provide a target to position and optimise your brand for now and into the future
Brand strategy crystallises the results of research and analysis, to position your brand with decisive advantages and create a positioning platform from which to focus your unique point of difference. This includes the value offer and its positioning potential.
Creation of the brand and/or corporate visual identity embodies the essence of your entire brand or corporation in one simple design. It is a mnemonic device that is recognised with a blink of the eye, expressing your entire corporations' aspirations and visions. It has a point of difference that will set you apart from competitors. The visual language of the identity is determined by memorable, meaningful, powerful, design that embodies the brand's character and positioning, enhanced with symbology, colour, graphic and typographic nuances. The design must consider all reproduction mediums of application and ensure that crisp quality is achieved at every touch point.
Packaging design interacts with all the senses. It is three dimensional, can be seen, heard, felt and smelt and has the power to attract consumers to make an intuitive purchase decision within seconds. Natural and manufactured products have a level of appeal to consumer who's choice is vast. Packaging is an extension or focus of a brand. Products are available in numerous different sizes, languages and containers and are identified by familiar mnemonic device and are characterised by colour. Form and size have an important role in most categories of packaging. Packaging design must compete with similar products for price and shelf space. Fast moving consumer goods have favoured colours, while small packages attempt to stack and spread on shelf to achieve a "gestalt" effect.
Intelligent brands by design
Trademark Design builds powerful brands, initiating intelligent business solutions based on strategic decisions from research and analysis. Through a structured synthesis of skilled design disciplines, we deliver style and a unique visual language for now and into the future. Our innovations optimise your brand to maximise stakeholder value.