Trademarks
A family of companies that dominate the diamond world dates back to 1888 and is embellished with countless stories of pioneers, discovery, entrepreneurs, romance and tradition. Trademark Design created the collateral material to establish global compliance. 3D signage and digital applications, company literature and promotional collateral material employ the engraved logotype developed from the original bespoke letterforms of the company's historic signature. 2D signs and print reproduction for stationery and forms apply a line conversion of the logotype. The visual elements of the De Beers brand comprise three distinct elements: the word mark, brand colour (midnight and medium blue) and the type face "Kimber" created by Trademark Design. The font has 6 different cuts: light, medium and bold in both roman and italic forms. A wide variety of applications include passenger, service and ore motor vehicles, ships, signs, stationery, advertising signatures, work wear and protective wear.
+Trademark-Design