Trademarks
African Shipping specialised in logistics on the continent of Africa in the late 80's. Although the company did not have any vessels of their own, had set up clearing offices in most ports of call and had been operating for several years. African Shipping's brief required a simple mark, to be recognised throughout Africa and communicate movement. The trademark is an abstract interpretation of a ship's flag with an arrow head at either end to denote forward and backward trade. The immediate communication is movement.
+Trademark-Design