Trademarks
Mercedes-Benz entered an agreement to assemble and provide show room facilities for Honda vehicles in South Africa. Surprisingly Stuttgart did not have any branding guidelines to provide. Trademark Design was appointed to create the first corporate and dealer identity scheme. A great deal of importance was placed on avoiding any "brand transfer" from Mercedes-Benz to Honda and visa-versa. Clive Gay designed the first ever geometric construction grid of the Mercedes-Benz tri-star. The project and roll-out was completed in 24 months including all 40 dealerships, plant and administration buildings, literature and advertising signature. A year later, the identity manual was exhibited in the Guggenheim Museum in New York as an example contemporary commercial design.
+Trademark-Design