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Trademark Design | Corporate & Brand Identity | Future thinking brand development group
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Trademarks


 
CURE

The Institute of Infectious Disease and Molecular Medicine. Whilst being an accurate description of the organisation it is not used as a brand name by the scores of people who come in contact with it, by the staff or the many Professors who are employed by the organisation.

Trademark Design was asked to assist in a pitch to explore the options available to overcome the problematic name. We defined the organisation's goal as that of: "The Quest to Cure" and proposed the name "Cure" be adopted with the prefix "The Quest 2" then use the old name as the organisation's positioning statement. In addition to the identifying elements proposed, a "cut-out" of the African Continent assisted in communicating where the majority the organisation's focus is.

The symbol device is an abstract representation of microbes, one of which is similar in the form of a positive person walking away from the infections. The proposed applications included: Signs, Flags, Stationery, Vehicle livery, Brochures, Invitations and a Responsive Design website. Various collateral items designed to uplift the organisation's visual standard and be recognised as the leading research centre.

 
Cure SignCure Business CardCure Flyer2
 
Cure FlagCure Flyer