Trademarks
South African Breweries commissioned the rollout of brand compliant packaging for globalisation of all their products for export. 5 major brand designs were interpreted: Castle Lager, Castle Milk Stout, Black Label, Amstel and Hansa, translated and modified across 7 SKUs for 40 countries. This resulted in a project comprising of 1400 individual SKUs. The design interpretations of every brand across the volume of SKUs were vast, each requiring specific tweaks to ensure the brand character was not lost. One of the most interesting aspects was the great variance of letter forms across languages i.e. Roman, Cyrillic Cantonese...
+Trademark-Design