Trademark Design ™
    Intelligent brands by design © 



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Trademark Design builds powerful brands, initiating intelligent business solutions based on strategic decisions from research and analysis. Through a structured synthesis of skilled design disciplines, we deliver style and a unique visual language for now and into the future. Our innovations optimise your brand to maximise stakeholder value.

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Sasol Barloworld Sony Ericsson GSK Future Group Nedbank Alpha Cement The Cold Chain Liberty BankFin
ART D'nA De Beers Venetia Mine Medical Research Institute Alpha Cement The Agency BMW South Africa Air Mauritius
Longbeach Rocks Pedro Roos - Architect Aquafresh Zero Andrews Transport Alpha Cement Fifa Count Pushkin Longbeach Kommetjie
Barclays Asset Management Halley's Comet Vamp Telkom Home Finders Ouzo Mini Virtue Charter Life Assurance
Ethos Metaxa 7 Stars BOB idea® Security Life Association Video Sound Studios Colours Fleet Science
2012 London Olympic bid Enzio TSL Education Lucozade Energy Calibrè Fashion ScreenTex BMW Australia AI Artificial Intelligence Sishen Mine
H2o Light House DB Development Bank of Africa Triax Modular structural building system Incity Property Development Origins of Identity Spoor and Fisher Primedia RAM
Architect Gerrie van Tonder African Shipping University of Cape Town (UCT) Sappi Indian Atlantic dsgn leib°l
2004 Olympic Bid Malvern Choir Sigma Motor Corporation Edgars ARC Montevetro Sixth Sense DevBank SA Bleu de Bain Beach
Gallo Bodymist 3 Monkeys Pathcare Pathcare Cure Sheen Young Group -

De Beers Anglo American Mercedes-Benz Daimler Benz Aerospace SmithKline Beecham BOB T Federal Mogul Mazda Motolek
Namibia Bank Coins Namibia Bank Notes South African Reserve Bank Archers Peach Schnapps Sun International Trademark Design Sandton Convention Centre Arctic Breeze Solstis
Castle Lager Worldwide Richelieu Ouzo 12 Lucozade Energy Lucozade Low Calorie Ribena Premium Aquafresh Striped Mouthwash 12h00 Clinic ll Debut
Pears Revlon Flex Disprin contac Benson and Hedges Arrow Marmite Plascon Parts Incorporated
What we do
Brand Research and Analysis

Trademark Design conducts research and audits the current and past status of your brand to establish a clear understanding and insight of your project, competitors and the market. This will measure history, strengths and weaknesses and brand equity, and will identify potential opportunities. Analysis will measure the results with appropriate tools for each project, in order to provide a target to position and optimise your brand for now and into the future.

Brand Strategy

Brand strategy crystalises the results of research and analysis, to position your brand with decisive advantages and create a positioning platform from which to focus your unique point of difference. This includes the value offer and its positioning potential.

Brand Architecture

Brand architecture is designed to uplift best business methods and support stakeholders to optimise your brand’s results. Our skill is to design structures that best serve the brand to achieve the goals and visions of the corporation in current and future conditions, building in flexible tolerances to accommodate the ever changing markets.

Visual Identity

Creation of the brand and/or corporate visual identity embodies the essence of your entire brand or corporation in one simple design. It is a mnemonic device that is recognised with a blink of the eye, expressing your entire corporations’ aspirations and visions. It has a point of difference that will set you apart from competitors. The visual language of the identity is determined by memorable, meaningful, powerful, design that embodies the brand’s character and positioning, enhanced with symbology, colour, graphic and typographic nuances. The design must consider all reproduction mediums of application and ensure that crisp quality is achieved at every touch point.

Packaging Design

Packaging design interacts with all the senses. It is three dimensional, can be seen, heard, felt and smelt and has the power to attract consumers to make an intuitive purchase decision within seconds. Natural and manufactured products have a level of appeal to consumer who’s choice is vast. Packaging is an extension or focus of a brand. Products are available in numerous different sizes, languages and containers and are identified by familiar mnemonic device and are characterised by colour. Form and size have an important role in most categories of packaging. Packaging design must compete with similar products for price and shelf space. Fast moving consumer goods have favoured colours, while small packages attempt to stack and spread on shelf to achieve a "gestalt" effect.

Brand Management Tools

The world’s most advanced brand technology.

Compliance is everything. Brand strength is exponentially multiplied when the visual language is applied in compliance to the brand design standards locally, nationally and globally. Brands are as strong as the control of the applications. The larger your organisation, the more diverse the locations, the more difficult it becomes to ensure every application is compliant to the brand design standards. Consider who rolls out your brand, are you sure that every time an item is created it is 100% compliant? If not, we have the solution.

Design and Application - D’nA’s advanced technology is the most productive, patented, automated application tool available worldwide on the web. A simple example, a single Genius Template re-sizes, re-proportions and re-formats a branded campaign to fit every size in every publication and poster/billboard in the world and cuts origination and material costs by a monstrous 90% of convential fees and is 100% brand compliant, for any medium or application.


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