Simple sells

Simplification of a brand, is when it is no longer possible to improve it by subtraction. This is the quality that a brand has when all aspects have been reduced to its purest forms. It is the result of the omission of the non-essentials, retaining only the essential communication to deliver compelling viral brands with lasting impressions that influence satisfaction, build loyalty and create emotional attachment.
Please take the time to look at "Re: marks".


Intelligent brands by design©

Trademark Design builds powerful brands, initiating intelligent business solutions based on strategic decisions from research and analysis. Through a structured synthesis of skilled design disciplines, we deliver style and a unique visual language for now and into the future. Our innovations optimise your brand to maximise stakeholder value.

Sony EricssonSony Ericsson
GSK Future GroupGSK Future Group
Alpha CementAlpha Cement
The Cold ChainThe Cold Chain
De Beers Venetia MineDe Beers Venetia Mine
Medical Research InstituteMedical Research Institute
Alpha CementAlpha Cement
The AgencyThe Agency
BMW South AfricaBMW South Africa
Air MauritiusAir Mauritius
Longbeach RocksLongbeach Rocks
Pedro Roos - ArchitectPedro Roos - Architect
Andrews TransportAndrews Transport
Alpha CementAlpha Cement
Count PushkinCount Pushkin
Longbeach KommetjieLongbeach Kommetjie
Barclays Asset ManagementBarclays Asset Management
Halley's CometHalley's Comet
Home FindersHome Finders
Ouzo MiniOuzo Mini
Charter Life AssuranceCharter Life Assurance
Metaxa 7 StarsMetaxa 7 Stars
Security Life AssociationSecurity Life Association
Video Sound StudiosVideo Sound Studios
Fleet ScienceFleet Science
2012 London Olympic bid2012 London Olympic bid
TSL EducationTSL Education
Lucozade EnergyLucozade Energy
Calibrč FashionCalibrč Fashion
BMW AustraliaBMW Australia
AI Artificial IntelligenceAI Artificial Intelligence
Sishen MineSishen Mine
Light HouseH2o
Light HouseLight House
DB Development Bank of AfricaDB Development Bank of Africa
Triax Modular structural building systemTriax Modular structural building system
Incity Property DevelopmentIncity Property Development
Origins of IdentityOrigins of Identity
Spoor and FisherSpoor and Fisher
Architect Gerrie van TonderArchitect Gerrie van Tonder
African ShippingAfrican Shipping
University of Cape Town (UCT)University of Cape Town (UCT)
Indian AtlanticIndian Atlantic
2004 Olympic Bid2004 Olympic Bid
Malvern ChoirMalvern Choir
Sigma Motor CorporationSigma Motor Corporation
Sixth SenseSixth Sense
DevBank SADevBank SA
Bleu de Bain BeachBleu de Bain Beach
3 Monkeys3 Monkeys
Sheen Young GroupSheen Young Group
De Beers
Anglo American
Daimler Benz Aerospace
SmithKline Beecham
Federal Mogul
Namibia Bank Coins
Namibia Bank Notes
South African Reserve Bank
Archers Peach Schnapps
Sun International
Trademark Design
Sandton Convention Centre
Arctic Breeze
Castle Lager Worldwide
Ouzo 12
Lucozade Energy
Lucozade Low Calorie
Ribena Premium
Aquafresh Striped Mouthwash
12h00 Clinic
ll Debut
Revlon Flex
Benson and Hedges
Parts Incorporated


What we do

Brand Research and Analysis
Trademark Design conducts research and audits the current and past status of your brand to establish a clear understanding and insight of your project, competitors and the market. This will measure history, strengths and weaknesses and brand equity, and will identify potential opportunities. Analysis will measure the results with appropriate tools for each project, in order to provide a target to position and optimise your brand for now and into the future.

Brand Strategy
Brand strategy crystalises the results of research and analysis, to position your brand with decisive advantages and create a positioning platform from which to focus your unique point of difference. This includes the value offer and its positioning potential.

Brand Architecture
Brand architecture is designed to uplift best business methods and support stakeholders to optimise your brand's results. Our skill is to design structures that best serve the brand to achieve the goals and visions of the corporation in current and future conditions, building in flexible tolerances to accommodate the ever changing markets.

Visual Identity
Creation of the brand and/or corporate visual identity embodies the essence of your entire brand or corporation in one simple design. It is a mnemonic device that is recognised with a blink of the eye, expressing your entire corporations' aspirations and visions. It has a point of difference that will set you apart from competitors. The visual language of the identity is determined by memorable, meaningful, powerful, design that embodies the brand's character and positioning, enhanced with symbology, colour, graphic and typographic nuances. The design must consider all reproduction mediums of application and ensure that crisp quality is achieved at every touch point.

Packaging Design
Packaging design interacts with all the senses. It is three dimensional, can be seen, heard, felt and smelt and has the power to attract consumers to make an intuitive purchase decision within seconds. Natural and manufactured products have a level of appeal to consumer who's choice is vast. Packaging is an extension or focus of a brand. Products are available in numerous different sizes, languages and containers and are identified by familiar mnemonic device and are characterised by colour. Form and size have an important role in most categories of packaging. Packaging design must compete with similar products for price and shelf space. Fast moving consumer goods have favoured colours, while small packages attempt to stack and spread on shelf to achieve a "gestalt" effect.

Brand Management Tools
The world's most advanced brand technology. Compliance is everything. Brand strength is exponentially multiplied when the visual language is applied in compliance to the brand design standards locally, nationally and globally. Brands are as strong as the control of the applications. The larger your organisation, the more diverse the locations, the more difficult it becomes to ensure every application is compliant to the brand design standards. Consider who rolls out your brand, are you sure that every time an item is created it is 100% compliant? If not, we have the solution.

Design and Application
D'nA's advanced technology is the most productive, patented, automated application tool available worldwide on the web. A simple example, a single Genius Template re-sizes, re-proportions and re-formats a branded campaign to fit every size in every publication and poster/billboard in the world and cuts origination and material costs by a monstrous 90% of convential fees and is 100% brand compliant, for any medium or application.