Trademarks
Barloworld Leading brands
The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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Mercedes-Benz
Mercedes-Benz entered an agreement to assemble and provide show room facilities for Honda vehicles in South Africa. Surprisingly Stuttgart did not have any branding guidelines to provide. Trademark Design was appointed to create the first corporate and dealer identity scheme. A great deal of importance was placed on avoiding any "brand transfer" from Mercedes-Benz to Honda and visa-versa. Clive Gay designed the first ever geometric construction grid of the Mercedes-Benz tri-star. The project and roll-out was completed in 24 months including all 40 dealerships, plant and administration...
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Mercedes-Benz entered an agreement to assemble and provide show room facilities for Honda vehicles in South Africa. Surprisingly Stuttgart did not have any branding guidelines to provide. Trademark Design was appointed to create the first corporate and dealer identity scheme. A great deal of importance was placed on avoiding any "brand transfer" from Mercedes-Benz to Honda and visa-versa. Clive Gay designed the first ever geometric construction grid of the Mercedes-Benz tri-star. The project and roll-out was completed in 24 months including all 40 dealerships, plant and administration...
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BMW South Africa
This symbolic pictograph is designed to provide a clear communication of horse and rider on a grassy playing field. The simplicity of positive and negative spaces in the design structure allows excellent reproduction in virtually any medium. The BMW International Polo Series, against a touring international team, is played in August each year. The first Test (always on a Sunday) is played at Shongweni, near Durban and the second Test, played a week later, is moving from the Inanda Club, to the spacious Waterfall Polo Park in Sunninghill, Johannesburg.
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This symbolic pictograph is designed to provide a clear communication of horse and rider on a grassy playing field. The simplicity of positive and negative spaces in the design structure allows excellent reproduction in virtually any medium. The BMW International Polo Series, against a touring international team, is played in August each year. The first Test (always on a Sunday) is played at Shongweni, near Durban and the second Test, played a week later, is moving from the Inanda Club, to the spacious Waterfall Polo Park in Sunninghill, Johannesburg.
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Parts Incorporated
The Midas group via Parts Incorporated Africa sells branded, guaranteed, quality parts at competitive prices to its nationwide preferred customer base. Regional business units facilitate adherence to service standards throughout the country and ensure a close understanding of customer needs. Trademark Design consulted with the Midas group for many years and was commissioned to provide a strategy for a new company in the group that would sell the branded parts. Trademark Design's strategy was to name the company Parts Incorporated and develop a trademark that was composed of "parts" as...
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The Midas group via Parts Incorporated Africa sells branded, guaranteed, quality parts at competitive prices to its nationwide preferred customer base. Regional business units facilitate adherence to service standards throughout the country and ensure a close understanding of customer needs. Trademark Design consulted with the Midas group for many years and was commissioned to provide a strategy for a new company in the group that would sell the branded parts. Trademark Design's strategy was to name the company Parts Incorporated and develop a trademark that was composed of "parts" as...
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Federal Mogul
At the turn of the century, Federal Mogul being the largest automotive parts manufacturer in the world, based in Detroit Michigan commissioned Trademark Design to create a retail identity. Trademark Design identified a unique opportunity to capitalise on their extraordinary palletising capability. This resulted in the architectural design of a modular prefabricated retail store that could be shipped anywhere in the world. Every component from foundations, floor panels, walls, ceilings, roofs, computer, electrical and water reticulation, to air conditioning, merchandising, offices and...
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At the turn of the century, Federal Mogul being the largest automotive parts manufacturer in the world, based in Detroit Michigan commissioned Trademark Design to create a retail identity. Trademark Design identified a unique opportunity to capitalise on their extraordinary palletising capability. This resulted in the architectural design of a modular prefabricated retail store that could be shipped anywhere in the world. Every component from foundations, floor panels, walls, ceilings, roofs, computer, electrical and water reticulation, to air conditioning, merchandising, offices and...
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Mazda
The introduction of the Mazda brand in South Africa was via the Sigma Motor Corporation. Sigma, an identity created by our principal for the acquisition of the Chrysler Corporation by Anglo American. The design guidelines created in this publication were a world first for the Japanese manufacturer. The only graphics that existed was the reproduction artwork for the Mazda logotype. The guidelines consisted of every aspect necessary to implement a retail and advertising presence, for the logotype construction grid to dealer signs, vehicle signs, literature, product brochures, advertising and...
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The introduction of the Mazda brand in South Africa was via the Sigma Motor Corporation. Sigma, an identity created by our principal for the acquisition of the Chrysler Corporation by Anglo American. The design guidelines created in this publication were a world first for the Japanese manufacturer. The only graphics that existed was the reproduction artwork for the Mazda logotype. The guidelines consisted of every aspect necessary to implement a retail and advertising presence, for the logotype construction grid to dealer signs, vehicle signs, literature, product brochures, advertising and...
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Motolek
Motolek is an abridged name for motor electricians (auto electricians). The company started as one of the first franchised independent motor service organisations not affiliated with a automotive manufacture. This franchisee design guideline publication provided a complete guide to remote national dealers to build the retail facility compliant to the specific requirements of the franchisor. The identity design comprised of the trademark that is representative of a directional road sign. This concept is continued throughout all the brand applications.
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Motolek is an abridged name for motor electricians (auto electricians). The company started as one of the first franchised independent motor service organisations not affiliated with a automotive manufacture. This franchisee design guideline publication provided a complete guide to remote national dealers to build the retail facility compliant to the specific requirements of the franchisor. The identity design comprised of the trademark that is representative of a directional road sign. This concept is continued throughout all the brand applications.
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RAM
The design of the RAM branding solution is driven by Trademark's naming of the Rubber Amalgamated Manufactures. The trademark is an abstract representation of a Ram (Goat Antelope) in a charging pose. Also evident is a clockwise rotation that provides a visual associated with retail automobile industry it services. The company supplies thousands of different rubber automotive parts displayed in red and white cartons. The design style is applied to participating dealer store fronts, point of sale material a literature throughout Southern Africa.
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The design of the RAM branding solution is driven by Trademark's naming of the Rubber Amalgamated Manufactures. The trademark is an abstract representation of a Ram (Goat Antelope) in a charging pose. Also evident is a clockwise rotation that provides a visual associated with retail automobile industry it services. The company supplies thousands of different rubber automotive parts displayed in red and white cartons. The design style is applied to participating dealer store fronts, point of sale material a literature throughout Southern Africa.
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ARC Electrical
Automotive Reticulated Circuits is a supplier of automotive wiring harnesses manufactured for high-speed assembly lines and custom one-off requirements. Trademark Design developed the name (acronym) and the trademark. ARC's products are highly specialised and as such have a very focused communication objective. The majority of the company's exposure is in print advertising in trade magazines and newsletters sent to their existing client base.
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Automotive Reticulated Circuits is a supplier of automotive wiring harnesses manufactured for high-speed assembly lines and custom one-off requirements. Trademark Design developed the name (acronym) and the trademark. ARC's products are highly specialised and as such have a very focused communication objective. The majority of the company's exposure is in print advertising in trade magazines and newsletters sent to their existing client base.
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Arrow
Arrow is a large range of replacement auto parts marketed by the Midas group. The name was an existing registered entity owned by the group. Trademark Design's project was to interpret the name into a device that can be communicated and recognised in all customer interfaces. The design is born out of the name by placing an arrow head on a diagonal angle on the package cartons to create a "Gestalt" on shelf. The colour scheme is a striking contrast of yellow and black. Each carton has a diagrammatical line representation of the contents on the front face.
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Arrow is a large range of replacement auto parts marketed by the Midas group. The name was an existing registered entity owned by the group. Trademark Design's project was to interpret the name into a device that can be communicated and recognised in all customer interfaces. The design is born out of the name by placing an arrow head on a diagonal angle on the package cartons to create a "Gestalt" on shelf. The colour scheme is a striking contrast of yellow and black. Each carton has a diagrammatical line representation of the contents on the front face.
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Electropart
The Midas group sought to contract manufacture and market a range of Auto-electrical parts. Trademark Design proposed the strategy of developing a new brand with an identity that was flexible to the extent that an application system could be applied to virtually any format and proportion. We recommended the name "Electropart". The identity is created using the principle of wallpaper, matching a repeat pattern of electronic symbols to form a visual language recognised and understood by auto electricians who would be the majority of end users.
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The Midas group sought to contract manufacture and market a range of Auto-electrical parts. Trademark Design proposed the strategy of developing a new brand with an identity that was flexible to the extent that an application system could be applied to virtually any format and proportion. We recommended the name "Electropart". The identity is created using the principle of wallpaper, matching a repeat pattern of electronic symbols to form a visual language recognised and understood by auto electricians who would be the majority of end users.
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