Trademarks
Mercedes-Benz
Mercedes-Benz entered an agreement to assemble and provide show room facilities for Honda vehicles in South Africa. Surprisingly Stuttgart did not have any branding guidelines to provide. Trademark Design was appointed to create the first corporate and dealer identity scheme. A great deal of importance was placed on avoiding any "brand transfer" from Mercedes-Benz to Honda and visa-versa. Clive Gay designed the first ever geometric construction grid of the Mercedes-Benz tri-star. The project and roll-out was completed in 24 months including all 40 dealerships, plant and administration...
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Mercedes-Benz entered an agreement to assemble and provide show room facilities for Honda vehicles in South Africa. Surprisingly Stuttgart did not have any branding guidelines to provide. Trademark Design was appointed to create the first corporate and dealer identity scheme. A great deal of importance was placed on avoiding any "brand transfer" from Mercedes-Benz to Honda and visa-versa. Clive Gay designed the first ever geometric construction grid of the Mercedes-Benz tri-star. The project and roll-out was completed in 24 months including all 40 dealerships, plant and administration...
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Daimler Benz Aerospace
The World of Daimler Benz Aerospace, minimalist in style, this book designed for Daimler-Benz Aerospace contained their state of the art technology. The format was purposely kept simple as not to distract from the technological content of the photography and explanations of their forward thinking. A flexible grid allowed the imagery to be presented in its most beneficial proportion and cropping. The book showcased the work that lead up to their development and management contribution to the conclusion of the airbus A380.
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The World of Daimler Benz Aerospace, minimalist in style, this book designed for Daimler-Benz Aerospace contained their state of the art technology. The format was purposely kept simple as not to distract from the technological content of the photography and explanations of their forward thinking. A flexible grid allowed the imagery to be presented in its most beneficial proportion and cropping. The book showcased the work that lead up to their development and management contribution to the conclusion of the airbus A380.
> Read more
Parts Incorporated
The Midas group via Parts Incorporated Africa sells branded, guaranteed, quality parts at competitive prices to its nationwide preferred customer base. Regional business units facilitate adherence to service standards throughout the country and ensure a close understanding of customer needs. Trademark Design consulted with the Midas group for many years and was commissioned to provide a strategy for a new company in the group that would sell the branded parts. Trademark Design's strategy was to name the company Parts Incorporated and develop a trademark that was composed of "parts" as...
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The Midas group via Parts Incorporated Africa sells branded, guaranteed, quality parts at competitive prices to its nationwide preferred customer base. Regional business units facilitate adherence to service standards throughout the country and ensure a close understanding of customer needs. Trademark Design consulted with the Midas group for many years and was commissioned to provide a strategy for a new company in the group that would sell the branded parts. Trademark Design's strategy was to name the company Parts Incorporated and develop a trademark that was composed of "parts" as...
> Read more
Federal Mogul
At the turn of the century, Federal Mogul being the largest automotive parts manufacturer in the world, based in Detroit Michigan commissioned Trademark Design to create a retail identity. Trademark Design identified a unique opportunity to capitalise on their extraordinary palletising capability. This resulted in the architectural design of a modular prefabricated retail store that could be shipped anywhere in the world. Every component from foundations, floor panels, walls, ceilings, roofs, computer, electrical and water reticulation, to air conditioning, merchandising, offices and...
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At the turn of the century, Federal Mogul being the largest automotive parts manufacturer in the world, based in Detroit Michigan commissioned Trademark Design to create a retail identity. Trademark Design identified a unique opportunity to capitalise on their extraordinary palletising capability. This resulted in the architectural design of a modular prefabricated retail store that could be shipped anywhere in the world. Every component from foundations, floor panels, walls, ceilings, roofs, computer, electrical and water reticulation, to air conditioning, merchandising, offices and...
> Read more
RAM
The design of the RAM branding solution is driven by Trademark's naming of the Rubber Amalgamated Manufactures. The trademark is an abstract representation of a Ram (Goat Antelope) in a charging pose. Also evident is a clockwise rotation that provides a visual associated with retail automobile industry it services. The company supplies thousands of different rubber automotive parts displayed in red and white cartons. The design style is applied to participating dealer store fronts, point of sale material a literature throughout Southern Africa.
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The design of the RAM branding solution is driven by Trademark's naming of the Rubber Amalgamated Manufactures. The trademark is an abstract representation of a Ram (Goat Antelope) in a charging pose. Also evident is a clockwise rotation that provides a visual associated with retail automobile industry it services. The company supplies thousands of different rubber automotive parts displayed in red and white cartons. The design style is applied to participating dealer store fronts, point of sale material a literature throughout Southern Africa.
> Read more
ARC Electrical
Automotive Reticulated Circuits is a supplier of automotive wiring harnesses manufactured for high-speed assembly lines and custom one-off requirements. Trademark Design developed the name (acronym) and the trademark. ARC's products are highly specialised and as such have a very focused communication objective. The majority of the company's exposure is in print advertising in trade magazines and newsletters sent to their existing client base.
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Automotive Reticulated Circuits is a supplier of automotive wiring harnesses manufactured for high-speed assembly lines and custom one-off requirements. Trademark Design developed the name (acronym) and the trademark. ARC's products are highly specialised and as such have a very focused communication objective. The majority of the company's exposure is in print advertising in trade magazines and newsletters sent to their existing client base.
> Read more
Indian Atlantic
Before the acquisition of Iscor and the eventual merger of Arcelor and Mittal Steel to form ArcelorMittal in 2006, Trademark Design was commissioned to explore the opportunities in creating a new identity inline with managements vision. As a raw material producer located between the Indian and Atlantic Oceans the name suited the brief. The application to massive and heavy duty equipment was a prime consideration. The trademark and logotype have been designed as stencils to allow large cost effective applications. When applied to print and advertising the appearance is industrial yet...
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Before the acquisition of Iscor and the eventual merger of Arcelor and Mittal Steel to form ArcelorMittal in 2006, Trademark Design was commissioned to explore the opportunities in creating a new identity inline with managements vision. As a raw material producer located between the Indian and Atlantic Oceans the name suited the brief. The application to massive and heavy duty equipment was a prime consideration. The trademark and logotype have been designed as stencils to allow large cost effective applications. When applied to print and advertising the appearance is industrial yet...
> Read more
Arrow
Arrow is a large range of replacement auto parts marketed by the Midas group. The name was an existing registered entity owned by the group. Trademark Design's project was to interpret the name into a device that can be communicated and recognised in all customer interfaces. The design is born out of the name by placing an arrow head on a diagonal angle on the package cartons to create a "Gestalt" on shelf. The colour scheme is a striking contrast of yellow and black. Each carton has a diagrammatical line representation of the contents on the front face.
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Arrow is a large range of replacement auto parts marketed by the Midas group. The name was an existing registered entity owned by the group. Trademark Design's project was to interpret the name into a device that can be communicated and recognised in all customer interfaces. The design is born out of the name by placing an arrow head on a diagonal angle on the package cartons to create a "Gestalt" on shelf. The colour scheme is a striking contrast of yellow and black. Each carton has a diagrammatical line representation of the contents on the front face.
> Read more
Electropart
The Midas group sought to contract manufacture and market a range of Auto-electrical parts. Trademark Design proposed the strategy of developing a new brand with an identity that was flexible to the extent that an application system could be applied to virtually any format and proportion. We recommended the name "Electropart". The identity is created using the principle of wallpaper, matching a repeat pattern of electronic symbols to form a visual language recognised and understood by auto electricians who would be the majority of end users.
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The Midas group sought to contract manufacture and market a range of Auto-electrical parts. Trademark Design proposed the strategy of developing a new brand with an identity that was flexible to the extent that an application system could be applied to virtually any format and proportion. We recommended the name "Electropart". The identity is created using the principle of wallpaper, matching a repeat pattern of electronic symbols to form a visual language recognised and understood by auto electricians who would be the majority of end users.
> Read more
Marmite
In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England by the Gilmour family, The British product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty. Marmite was once owned by SmithKline Beecham both in England and South Africa. Trademark Design was commission to make design adjustments to establish brand compliance of this traditional brand. The result is a brand that maintains all the tradition while only the retention of necessary graphic elements.
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In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England by the Gilmour family, The British product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty. Marmite was once owned by SmithKline Beecham both in England and South Africa. Trademark Design was commission to make design adjustments to establish brand compliance of this traditional brand. The result is a brand that maintains all the tradition while only the retention of necessary graphic elements.
> Read more
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