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Trademarks


 
 
De Beers

A family of companies that dominate the diamond world dates back to 1888 and is embellished with countless stories of pioneers, discovery, entrepreneurs, romance and tradition. Trademark Design created the collateral material to establish global compliance. 3D signage and digital applications, company literature and promotional collateral material employ the engraved logotype developed from the original bespoke letterforms of the company's historic signature. 2D signs and print reproduction for stationery and forms apply a line conversion of the logotype.
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Calibrè Fashion

The chain of Edgars stores launched a range of fashionable menswear in the 90's. The styling changed over time from conservative to very masculine. Edgars wanted to signal this change and commissioned Trademark Design to provide a strategy and design solution as research showed men would associate Calibrè as conservative while the target group were wanting a more masculine trend. Our proposal was to incorporate the recognised male symbol with the name, this was first thought of as risky, however after preliminary research it proved positive. Edgars were delighted with the result.
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Edgars

Edgars department stores is the leading retailer of clothing, footwear, textiles and accessories in Southern Africa. It is an international tradition for stores of this caliber to promote the holiday season with a festive theme. Trademark Design's strategy was to promote the feeling of generosity by creating a visual endorsement to the positioning promise of "Christmas a time for giving". The design solution was applied to all window displays, carry bags, point of sale collateral and adverting over a 6 week period.
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('leib°l)

A creative and style conscious client's worldly travels took them to interesting cosmopolitan and remote locations. This formed the basis for them to market objet d'art. Trademark Design's strategy was to package the company to look as if every artefact was a gift. This was achieved by the label becoming the trademark and the positioning promise endorsing the adventure and mystic of every item sold. Vivid, primary colours contrasted with artefacts, giving the item attention to jump out at you.
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H2°

Edgards department stores is the leading retailer of clothing, footwear, textiles and accessories in Southern Africa. Customer service deliverables is a merchandise offering that provides a dominant assortment of trendy and fashionable product that represents clear value in terms of both quality and price. H2° is a range of fashionable beach and swimwear tailored to attract a younger jet-set market of the late 80's. The trademark is simply a splash of blue, aqua coloured water... H2°.
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Enzio

Edgars stores launched a new range of Italian styled menswear. The distinctive clothing needed to be identified as Italian through the media to in-store, as the premium pricing was thought to be a marketing concern. Trademark Design developed a strategy to name and identify the brand as Italian/European. This was achieved with the salubrious name of "Enzio" (synonymous with Ferrari) and the trademark having a similarity of the Euro currency symbol.
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