Trademarks
Castle Lager Worldwide
South African Breweries commissioned the rollout of brand compliant packaging for globalisation of all their products for export. 5 major brand designs were interpreted: Castle Lager, Castle Milk Stout, Black Label, Amstel and Hansa, translated and modified across 7 SKUs for 40 countries. This resulted in a project comprising of 1400 individual SKUs. The design interpretations of every brand across the volume of SKUs were vast, each requiring specific tweaks to ensure the brand character was not lost. One of the most interesting aspects was the great variance of letter forms across languages...
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South African Breweries commissioned the rollout of brand compliant packaging for globalisation of all their products for export. 5 major brand designs were interpreted: Castle Lager, Castle Milk Stout, Black Label, Amstel and Hansa, translated and modified across 7 SKUs for 40 countries. This resulted in a project comprising of 1400 individual SKUs. The design interpretations of every brand across the volume of SKUs were vast, each requiring specific tweaks to ensure the brand character was not lost. One of the most interesting aspects was the great variance of letter forms across languages...
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Metaxa 7 Stars
Metaxa the family has a long and proud history, whose roots can be traced back to over 5000 years when the Greeks first developed the idea of wine production. In 1888 in Piraeus, Spyros established Metaxa the brandy. It was an honour for Trademark Design to be asked to design the surface graphics of Metaxa 7 stars. Considering the history and status of the brand it was a wonderful challenge for our London office. 1963 Yiannis Tseklenis designed the "Amphora" bottle, 1992 Clive Gay designed the label and closure graphics.
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Metaxa the family has a long and proud history, whose roots can be traced back to over 5000 years when the Greeks first developed the idea of wine production. In 1888 in Piraeus, Spyros established Metaxa the brandy. It was an honour for Trademark Design to be asked to design the surface graphics of Metaxa 7 stars. Considering the history and status of the brand it was a wonderful challenge for our London office. 1963 Yiannis Tseklenis designed the "Amphora" bottle, 1992 Clive Gay designed the label and closure graphics.
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Richelieu
Distell positions Richelieu as a brandy in the age-old French tradition, bred from the heart of selected grapes to a rich full-bodied bouquet. Its mellow maturity flows from years in casks of Cognac Oak-its purity from the fine art of French copper pot distillation. Trademark design was commissioned to embark on a design project to enhance the brand equity of classic French styling. The addition of a foiled outer sleeve and direct foil application to the glass has resulted in a rich, warm and welcoming appearance in the fine old French tradition and communicating a brandy of the highest...
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Distell positions Richelieu as a brandy in the age-old French tradition, bred from the heart of selected grapes to a rich full-bodied bouquet. Its mellow maturity flows from years in casks of Cognac Oak-its purity from the fine art of French copper pot distillation. Trademark design was commissioned to embark on a design project to enhance the brand equity of classic French styling. The addition of a foiled outer sleeve and direct foil application to the glass has resulted in a rich, warm and welcoming appearance in the fine old French tradition and communicating a brandy of the highest...
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Ouzo 12
Ouzo12 dates back to 1880 in Constantinople. Then there was no bottling procedure, and it was sold bulk directly from the barrel. Barrel No. 12 was the buyers' favourite, since its content was singled out for its quality, flavour and aroma. 1925, the Kalogianni family moved to Salonica. The success story was repeated, and barrel No. 12 kept making new friends. The family moved once again in 1950, this time to Piraeus. Then Ouzo was bottled for the first time in Greece. And naturally, the Ouzo that was chosen was the best available. The content of barrel No. 12 was bottled. Ouzo12 is a...
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Ouzo12 dates back to 1880 in Constantinople. Then there was no bottling procedure, and it was sold bulk directly from the barrel. Barrel No. 12 was the buyers' favourite, since its content was singled out for its quality, flavour and aroma. 1925, the Kalogianni family moved to Salonica. The success story was repeated, and barrel No. 12 kept making new friends. The family moved once again in 1950, this time to Piraeus. Then Ouzo was bottled for the first time in Greece. And naturally, the Ouzo that was chosen was the best available. The content of barrel No. 12 was bottled. Ouzo12 is a...
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Archers Peach Schnapps
The most successful schnapps brand within the Diagio portfolio is Archers. A premium, international, contemporary fruit schnapps launched in 1986 and leading the markets of Great Britain, Australia, South Africa, Ireland and Greece. Trademark Design created the surface graphics and the 'eyebrow' logotype device and combined the visual appeal of peaches packaged in an elegant white frosted bottle. This made up the brand presentation of the package. The brand merchandising material featured the same styling device.
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The most successful schnapps brand within the Diagio portfolio is Archers. A premium, international, contemporary fruit schnapps launched in 1986 and leading the markets of Great Britain, Australia, South Africa, Ireland and Greece. Trademark Design created the surface graphics and the 'eyebrow' logotype device and combined the visual appeal of peaches packaged in an elegant white frosted bottle. This made up the brand presentation of the package. The brand merchandising material featured the same styling device.
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Ouzo Mini
Since 1889 in Mytilene's narrow streets, tavern owners were trying to distil in copper pots a unique combination of alcohol and aniseed ethereal oils from the best fields of Lesvos. In these streets, where the delicious aroma of herbs was floating through the air, the history of ouzo Mini began. In 1996 the brand was acquired by Pernod Ricard. Ouzo Mini is available in many parts of the world and brand management sought to refine the communication of its origin to their foreign markets. Our strategy was to introduce the ambiance of the Aegean. The most direct communication is an abstract...
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Since 1889 in Mytilene's narrow streets, tavern owners were trying to distil in copper pots a unique combination of alcohol and aniseed ethereal oils from the best fields of Lesvos. In these streets, where the delicious aroma of herbs was floating through the air, the history of ouzo Mini began. In 1996 the brand was acquired by Pernod Ricard. Ouzo Mini is available in many parts of the world and brand management sought to refine the communication of its origin to their foreign markets. Our strategy was to introduce the ambiance of the Aegean. The most direct communication is an abstract...
> Read more
Spier Pinotage
Spier is one of the oldest wine farms in South Africa, with a recorded history dating back to 1692. Steeped in tradition, Spier requested Trademark Design to explore the opportunities of creating a traditional graphic style of label for their mature red wines. The label design incorporates a prominent crest embodied with gold foil detailing and a hand scripted calligraphy as the cultivar description, the estate, the vineyard, a history of the Cape, and the location on the banks of the Eerste River. The vineyard also boasts an inspiring collection of South African art.
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Spier is one of the oldest wine farms in South Africa, with a recorded history dating back to 1692. Steeped in tradition, Spier requested Trademark Design to explore the opportunities of creating a traditional graphic style of label for their mature red wines. The label design incorporates a prominent crest embodied with gold foil detailing and a hand scripted calligraphy as the cultivar description, the estate, the vineyard, a history of the Cape, and the location on the banks of the Eerste River. The vineyard also boasts an inspiring collection of South African art.
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Arctic Breeze
Distell was created in 2000 by the merger of Stellenbosch Farmers' Winery (SFW) and Distillers Corporation. Distell commissioned Trademark Design to explore the strategy and design opportunities of introducing a "breezer" product into the South African market. Trademark Design's proposal was to name the brand, Arctic Breeze, a fresh cool mint flavoured drink styled in cold silver surface graphics. The design options were either in a polished aluminium can or a blue glass bottle featuring a compass motif and text describing the adventures discovering the North West passage.
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Distell was created in 2000 by the merger of Stellenbosch Farmers' Winery (SFW) and Distillers Corporation. Distell commissioned Trademark Design to explore the strategy and design opportunities of introducing a "breezer" product into the South African market. Trademark Design's proposal was to name the brand, Arctic Breeze, a fresh cool mint flavoured drink styled in cold silver surface graphics. The design options were either in a polished aluminium can or a blue glass bottle featuring a compass motif and text describing the adventures discovering the North West passage.
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Count Pushkin
Count Pushkin Premium Vodka is the luxury vodka authentically associated with Russian royalty - the symbol of nobility owned by the people. The brand has undergone a number of upgrades and changes through the years. It has always been positioned as an up-market product, with strong emphasis on nobility and tradition. Trademark Design has undertaken a project of exploration design. The direction of the brand was seeking a strong visual link to its original concept of the drink of Russian nobility. This schematic encompasses 2 opportunities: The reverse letter "N" to simulate a Cyrillic letter...
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Count Pushkin Premium Vodka is the luxury vodka authentically associated with Russian royalty - the symbol of nobility owned by the people. The brand has undergone a number of upgrades and changes through the years. It has always been positioned as an up-market product, with strong emphasis on nobility and tradition. Trademark Design has undertaken a project of exploration design. The direction of the brand was seeking a strong visual link to its original concept of the drink of Russian nobility. This schematic encompasses 2 opportunities: The reverse letter "N" to simulate a Cyrillic letter...
> Read more
Goose
The Southern Cape vineyards have a profusion of geese that inhabit the local lakes and streams. This lead Trademark Design to use a goose as a "mascot". This concept was developed in tandem to the request for a high volume of manufacturing "one glass" bottles. Wine has seldom been successfully sold in cans, so an economic equivalent was sought. A simple 250ml glass was developed with an aluminium ring-pull closure that was totally removed when opened. This image illustrates the goose trademark applied to a red "one glass" container.
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The Southern Cape vineyards have a profusion of geese that inhabit the local lakes and streams. This lead Trademark Design to use a goose as a "mascot". This concept was developed in tandem to the request for a high volume of manufacturing "one glass" bottles. Wine has seldom been successfully sold in cans, so an economic equivalent was sought. A simple 250ml glass was developed with an aluminium ring-pull closure that was totally removed when opened. This image illustrates the goose trademark applied to a red "one glass" container.
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