Trademarks
Zero
During 2001 Trademark Design initiated a speculative strategy to engage with a global soft drink brand to launch a Zero calorie drink. The concept was born from experience, research and being aware of how health conscious the world had become. Yet there was no major brand claiming and naming their band or variant - Zero. Design had progressed to initial schematics on a revolutionary health platform and was informally presented to 2 global corporations.
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During 2001 Trademark Design initiated a speculative strategy to engage with a global soft drink brand to launch a Zero calorie drink. The concept was born from experience, research and being aware of how health conscious the world had become. Yet there was no major brand claiming and naming their band or variant - Zero. Design had progressed to initial schematics on a revolutionary health platform and was informally presented to 2 global corporations.
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Solstis
GlaxoSmithKline nutritional drinks division identified that the most popular energy drink in the world, sells 4.5 billion units each year. Ginseng, a major ingredient found in popular energy drinks is the basis for the Solstis brand development. The aluminium container was chosen for its portability and convenience, is decorated with a wallpapered pattern of fantasy drawings printed in a bronze colour, while the branding is deep red on a metallic gold surface. The Solstis band name is spelt frenetically to avoid any infringement from competitors.
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GlaxoSmithKline nutritional drinks division identified that the most popular energy drink in the world, sells 4.5 billion units each year. Ginseng, a major ingredient found in popular energy drinks is the basis for the Solstis brand development. The aluminium container was chosen for its portability and convenience, is decorated with a wallpapered pattern of fantasy drawings printed in a bronze colour, while the branding is deep red on a metallic gold surface. The Solstis band name is spelt frenetically to avoid any infringement from competitors.
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Lucozade Energy
The concept of the package branding revolves around presenting the product in a dynamically different method. The surface graphics are spiralled onto the cylindrical surface to create a maypole effect. The labels when applied to transparent containers deliver high visual-impact and cooler/shelf standout. The combination of the subtle yet bolder logotype and the brighter and higher contrasting colours adds to the already revolutionary maypole concept. The Brand will be available in 340ml transparent cans and bottles and up to 1litre bottles. All products in the range carry the Royal Warrant.
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The concept of the package branding revolves around presenting the product in a dynamically different method. The surface graphics are spiralled onto the cylindrical surface to create a maypole effect. The labels when applied to transparent containers deliver high visual-impact and cooler/shelf standout. The combination of the subtle yet bolder logotype and the brighter and higher contrasting colours adds to the already revolutionary maypole concept. The Brand will be available in 340ml transparent cans and bottles and up to 1litre bottles. All products in the range carry the Royal Warrant.
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Lucozade Low Calorie
Lucozade Low Calorie is a source of energy for when you need it most. With the advent of global diet drink brands growing rapidly in the 90's, GlaxoSmithKline took the opportunity to launch fruit flavoured, carbonated line extensions into this category. The surface graphics are applied to a totally encapsulating shrink wrapped sleeve. The Low calorie logotype is position in large hand script in the middle of the sleeve. Each variant was colour coded to mach the flavour that was illustrated at the base of the container.
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Lucozade Low Calorie is a source of energy for when you need it most. With the advent of global diet drink brands growing rapidly in the 90's, GlaxoSmithKline took the opportunity to launch fruit flavoured, carbonated line extensions into this category. The surface graphics are applied to a totally encapsulating shrink wrapped sleeve. The Low calorie logotype is position in large hand script in the middle of the sleeve. Each variant was colour coded to mach the flavour that was illustrated at the base of the container.
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Ribena Premium
Ribena has the juicy taste of British grown blackcurrants that families have been enjoying since 1936. The brand is available as fruit-based un-carbonated and carbonated soft drinks and fruit drink concentrate produced by GlaxoSmithKline. The brand's major global markets are UK, Australia, New Zealand and Canada. The combination of the brand's surface graphics, gold foil and custom minimal glass bottle design of Ribena Premium are presented to the market as an elegant, superior quality and vitamin rich soft drink. This design was developed to fulfil the Premium health sector where consumers...
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Ribena has the juicy taste of British grown blackcurrants that families have been enjoying since 1936. The brand is available as fruit-based un-carbonated and carbonated soft drinks and fruit drink concentrate produced by GlaxoSmithKline. The brand's major global markets are UK, Australia, New Zealand and Canada. The combination of the brand's surface graphics, gold foil and custom minimal glass bottle design of Ribena Premium are presented to the market as an elegant, superior quality and vitamin rich soft drink. This design was developed to fulfil the Premium health sector where consumers...
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Ivi Loutraki
Ivi Panagopoulos was a small beverages company in Maroussi, Athens, named after the ancient Greek goddess Ivi whose duty was to refresh the Gods in Olympus by offering the famous nectar. Ivi Loutraki is the natural mineral water that refreshes your body and quenches your thirst. Originated from the Gerania Mountains, it is rich in precious fibres and a high amount of magnesium. Ivi Loutraki offers a feeling of well being and becomes a precious life source.
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Ivi Panagopoulos was a small beverages company in Maroussi, Athens, named after the ancient Greek goddess Ivi whose duty was to refresh the Gods in Olympus by offering the famous nectar. Ivi Loutraki is the natural mineral water that refreshes your body and quenches your thirst. Originated from the Gerania Mountains, it is rich in precious fibres and a high amount of magnesium. Ivi Loutraki offers a feeling of well being and becomes a precious life source.
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