Trademarks
Barloworld Leading brands
The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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The Cold Chain
Trademark's strategy and design for the Cold Chain's identity and application system has won best design for Graphis Corporate Identity Annual publication and a Gold Clio statue in New York. The Cold Chain is a leading frozen food distributor from point of capture to point of sale. The project dealt with every aspect of the corporation's identity, from name creation to the modular symbol configuration and every application. There are 6 penguins, all in different poses, the user may select any 3 to make up a group or even chose 3 of the same penguins. The brand has proven to be outstandingly...
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Trademark's strategy and design for the Cold Chain's identity and application system has won best design for Graphis Corporate Identity Annual publication and a Gold Clio statue in New York. The Cold Chain is a leading frozen food distributor from point of capture to point of sale. The project dealt with every aspect of the corporation's identity, from name creation to the modular symbol configuration and every application. There are 6 penguins, all in different poses, the user may select any 3 to make up a group or even chose 3 of the same penguins. The brand has proven to be outstandingly...
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Andrews Transport
A transport group of diverse freight services approached Trademark Design to appraise their then current fleet identity. Having conducted a visual audit we presented what was a well maintained fleet, however there was little or no identity in existence. Our recommendation was to embark on a strategy to identify the fleet with an appropriate trademark design programme. The feet mainly operated on long haul routes. Trademark Design developed an abstract "A" that appears as section of a highway interchange. The application system used simple vinyl decals that could be applied by the group's...
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A transport group of diverse freight services approached Trademark Design to appraise their then current fleet identity. Having conducted a visual audit we presented what was a well maintained fleet, however there was little or no identity in existence. Our recommendation was to embark on a strategy to identify the fleet with an appropriate trademark design programme. The feet mainly operated on long haul routes. Trademark Design developed an abstract "A" that appears as section of a highway interchange. The application system used simple vinyl decals that could be applied by the group's...
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African Shipping
African Shipping specialised in logistics on the continent of Africa in the late 80's. Although the company did not have any vessels of their own, had set up clearing offices in most ports of call and had been operating for several years. African Shipping's brief required a simple mark, to be recognised throughout Africa and communicate movement. The trademark is an abstract interpretation of a ship's flag with an arrow head at either end to denote forward and backward trade. The immediate communication is movement.
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African Shipping specialised in logistics on the continent of Africa in the late 80's. Although the company did not have any vessels of their own, had set up clearing offices in most ports of call and had been operating for several years. African Shipping's brief required a simple mark, to be recognised throughout Africa and communicate movement. The trademark is an abstract interpretation of a ship's flag with an arrow head at either end to denote forward and backward trade. The immediate communication is movement.
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