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Trademarks


 
 
Sasol

Pieter Cox, Chief Executive Officer and Deputy Chairman, Sasol Group Worldwide. "The uniqueness and visual appeal of the new identity will ensure that Sasol stands proud in the company of other global leaders." Trademark Design created the new Sasol identity and compliance application system. The Company's group structure is symbolised as hydrocarbon molecules orbiting the core electron, and each reflecting as part of the whole. Intellectual capital was retained in the blue tones traditionally associated with Sasol. The new identity expresses the promise of...
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Sony Ericsson

Andreas Holfve, Sony Ericsson Mobile Communications, London. "Trademark Design provides a successful brand management system for our markets throughout the world allowing the corporation to push and pull information for campaign development. I would highly recommend Trademark Design for any brand and campaign development." Mobile communications equipment giant Sony Ericsson appointed Trademark Design to refine the reproduction qualities of the original Japanese design. Trademark made subtle refinements that radically improved the reproduction quality to include a...
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ART

ART (Automated Reprographic Technologies) is the holding company for a group of companies and owns the international patents and intellectual properties " method of creating a visual design". This world first has been a breakthrough and allows unskilled persons to create designs and artwork within minutes at a fraction of conventional costs. The software is constantly being advanced.
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D'nA - Automates Advertising

Corporations seek to maintain control of their brands at every point of contact with consumers and accelerate the rollout of advertising campaigns, while reducing escalating costs... D'nA is everything you have ever wanted, all in one place. The virtual agency is the self-service advertising and branding gateway to Manage, Create, Send and Publish Ads, Collateral, Packaging and Electronic Media...
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SmithKline Beecham

Following the merger of SmithKline and Beecham and the launch of the new corporate identity, Trademark Design was called to an extraordinary meeting. The corporation's CEO asked if Trademark Design had any innovative method of rolling-out the new identity to 27,000 SKUs around the world. Coincidently, we had recently patented our unique D'nA brand automation and reprographic technology. Although still in beta format, Trademark Design successfully completed the project within the specified period. This success has lead D'nA to be the leading Automated Reprographic Technology in the world today.
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Telkom

With the introduction of broadband, Telkom commissioned Trademark Design to brand their broadband product. Telkom were to offer greater bandwidth at lower prices to capture the majority of the market. With this in mind the proposition was to sell speed and can be communicated with the use of African speed icon, the Cheetah. Although Cheetah's have been used, with Telkom's budget plus the green communication line below the logotype it would soon become their property. The execution would be a line art version to ensure perfect reproduction. All applications were considered from electronic to...
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