Andrews Transport

A transport group of diverse freight services approached Trademark Design to appraise their then current fleet identity. Having conducted a visual audit we presented what was a well maintained fleet, however there was little or no identity in existence. Our recommendation was to embark on a strategy to identify the fleet with an appropriate trademark design programme. The feet mainly operated on long haul routes. Trademark Design developed an abstract "A" that appears as section of a highway interchange. The application system used simple vinyl decals that could be applied by the group's...
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African Shipping

African Shipping specialised in logistics on the continent of Africa in the late 80's. Although the company did not have any vessels of their own, had set up clearing offices in most ports of call and had been operating for several years. African Shipping's brief required a simple mark, to be recognised throughout Africa and communicate movement. The trademark is an abstract interpretation of a ship's flag with an arrow head at either end to denote forward and backward trade. The immediate communication is movement.
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