The Cold Chain

Trademark's strategy and design for the Cold Chain's identity and application system has won best design for Graphis Corporate Identity Annual publication and a Gold Clio statue in New York. The Cold Chain is a leading frozen food distributor from point of capture to point of sale. The project dealt with every aspect of the corporation's identity, from name creation to the modular symbol configuration and every application. There are 6 penguins, all in different poses, the user may select any 3 to make up a group or even chose 3 of the same penguins. The brand has proven to be outstandingly...
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Marmite

In 1902 the Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England by the Gilmour family, The British product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty. Marmite was once owned by SmithKline Beecham both in England and South Africa. Trademark Design was commission to make design adjustments to establish brand compliance of this traditional brand. The result is a brand that maintains all the tradition while only the retention of necessary graphic elements.
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